Marketing Professional

2 weeks ago


Providence, Rhode Island, United States Semper Home Loans Full time
Job Summary

Semper Home Loans is seeking a highly skilled Marketing Specialist to join our innovative Marketing Department. As a key member of our team, you will play a crucial role in executing strategic marketing campaigns, with a focus on leveraging social media and digital platforms within the real estate and mortgage industry.

Key Responsibilities
  • Develop and Execute Targeted Marketing Campaigns: Create and implement effective marketing strategies to promote real estate and mortgage services, utilizing social media and digital advertising channels.
  • Monitor and Analyze Campaign Performance: Utilize data analytics tools to track campaign performance, optimize ROI, and enhance marketing strategies.
  • Collaborate with Internal Teams: Work closely with cross-functional teams to create captivating content for ads, ensuring alignment with brand and industry standards.
  • Manage Social Media Presence: Maintain and update social media platforms with relevant real estate and mortgage content, fostering community engagement and brand awareness.
  • Contribute to Digital Marketing Materials: Assist in the production of digital marketing materials, including graphics, videos, and copy for social media campaigns.
  • Stay Up-to-Date on Industry Trends: Stay current on social media trends and best practices in the real estate and mortgage industry, identifying new opportunities for growth.
  • Support Event Planning and Coordination: Provide support in planning and coordinating events related to real estate and mortgage initiatives.
Requirements
  • 2-5 Years of Marketing Experience: Proven experience in marketing, with a strong emphasis on social media and digital advertising.
  • Expertise in Facebook Ad Campaigns: Demonstrated expertise in developing and managing Facebook ad campaigns, including audience targeting and budget optimization.
  • Analytics Skills: Proficiency in leveraging analytics tools (e.g., Facebook Insights, Google Analytics) to track campaign performance and extract actionable insights.
  • Education and Certifications: Bachelor's degree in Marketing, Communications, or a related field preferred.
  • Organizational Skills: Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
  • Communication Skills: Excellent written and verbal communication skills tailored for digital platforms and real estate/mortgage audiences.
  • Creative Skills: Creative mindset with proficiency in Adobe Creative Suite or similar design software.
  • Photography and Videography Skills: Photography and videography skills are advantageous.
Benefits
  • Competitive Salary: Competitive salary commensurate with experience.
  • Comprehensive Benefits: Comprehensive health, dental, and vision coverage.
  • 401k Plan: 401k with a 3% match of employee contributions.
  • Life Insurance: Life insurance coverage.
  • Generous PTO: Generous PTO, including vacation and sick time.


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