Marketing Coordinator
4 days ago
The Coordinator of Marketing will support the College by executing day-to-day marketing initiatives that promote the institution's brand and increase its visibility. This role is responsible for developing and managing marketing campaigns, coordinating advertising efforts, and maintaining strong relationships with media outlets to ensure positive representation of the College.
Key Responsibilities:
• Develop and manage marketing campaigns to promote the College's brand and increase its visibility
• Coordinate advertising efforts to reach a wider audience
• Maintain strong relationships with media outlets to ensure positive representation of the College
• Collaborate with other employees to produce digital media and print publications, social media content, and assist with media relations efforts
• Focus on daily marketing and advertising tasks to ensure that the College's messaging is effectively communicated across all platforms in alignment with the institution's goals and objectives
Requirements:
• Exceptional people skills
• Exceptional writing and verbal skills
• Proven ability to work independently and on multiple projects simultaneously
• Proficient in a number of relevant software programs (such as Adobe Creative Cloud or Affinity, Salesforce CRM)
• Proficient with audio/video/photo capture and editing equipment (such as digital cameras, microphones, lighting etc.)
• Experienced in developing and managing traditional and digital advertising campaigns
• Marketing & research experience
• Proven ability to initiate and sustain media relationships
• Understanding and proficiency in developing news media content, photography, videography, and other creative media
Preferred Qualifications:
• Experience in a higher education setting
• Experience in a related field
• Comprehensive communications experience
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