New Business Director

3 hours ago

Chicago, Illinois, United States Gain Theory Full time
About Gain Theory

Gain Theory is a global marketing effectiveness consultancy that uses data and analytics to deliver successful business outcomes for clients. Our vision is to inspire marketing excellence by helping marketers focus on the right data, not 'big data', and asking and answering the questions that drive business value.

Our Mission

We accelerate growth for ambitious brands by empowering smarter, faster, data-informed cultures. Our mission is to deliver this growth by developing platforms, content, and initiatives that support organic earned and new client growth.

The Role

The New Business Director - North America will own the development of growth opportunities through engaging with prospective clients and Gain Theory's product and solution owners. This role has a direct reporting line to the Global Head of New Business and is accountable to the Global Marketing Officer and the Global Head of Client Growth.

Key Responsibilities
  • Lead initial qualification calls and nurture leads to push them through the sales cycle to sold conversion.
  • Own the pitch process for NA, ensuring compliance with Gain Theory's pitch process and ensuring the rest of the pitch team knows who is responsible for what and when.
  • Filling the pipeline via reaching out to warm prospects and developing contact and engagement plans.
  • Participate in Gain Theory advocate network events and activities.
  • Update and manage the NA new business pipeline and required reporting.
  • Run the NA new business calls.
Measurement, Tracking, and Reporting
  • Collaborate with the Global Head of New Business to create and automate New Biz pipeline reporting.
  • Collaborate with the Global Head of Client Growth to manage customer KPIs and roadmaps.
  • Create and manage NA New Biz and Client Growth metrics tracking system.
Market Intelligence and Company Research
  • Source and collate market intelligence for the use of pitches and growth opportunities, including category/industry media spend and trends analysis, and category/industry innovation trend analysis and research.
What We're Looking For

We're looking for a dynamic and strategic individual who can question prospects and get to the root cause of customer challenges, and craft a compelling proposal. The ideal candidate will have experience running analytical programs for clients, experience with marketing analytics programs (MMM, Attribution, etc.), and a strong networker with the ability to establish and maintain strong relationships with external prospects and internal stakeholders.

Our Values

We live by our values: Be Curious, Be Positive, Act with Consideration, and Make it Better. We're committed to actively building a diverse, equitable, and inclusive workplace where everyone feels welcomed, valued, and heard, and is treated with dignity and respect.

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