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Senior Media Strategist

2 months ago

Burbank, California, United States Warner Media, LLC Full time
About the Role

We are seeking a highly skilled and experienced Media Strategist to join our team at Warner Bros. Discovery. As a key member of our global media team, you will be responsible for developing and executing media plans for all theatrical titles across various verticals, including TV, digital, audio, outdoor, and experiential.

Key Responsibilities
  • Develop and deploy media plans for all theatrical titles, ensuring consistency and cohesion across the globe.
  • Direct and oversee an agency team of 50+, including specialists in broadcast planning, digital planning, social media, outdoor, and marketing science.
  • Manage the day-to-day operations of the WB Theatrical media team, providing strategic direction and close review of work.
  • Work closely with international regional teams to ensure campaigns are consistent and cohesive across the world.
  • Communicate media plan strategy and details to filmmakers, film partners, and senior-level executives on a regular basis.
  • Collaborate with publicity, creative, and servicing teams to coordinate talent involvement and content creation for media sponsorships and corporate synergy integrations.
  • Regularly monitor and track competitive landscape and strategy, recommending revisions to WB plans as needed to stay ahead of the competition.
  • Work closely with analytics and research teams to monitor and track various data streams, synthesizing outputs into actionable feedback and direction.
Requirements
  • Minimum 10 years of experience in media strategy, planning, and execution, with a minimum of 6 years specific to an entertainment account.
  • Deep digital media and analytics experience required.
  • International experience preferred.
  • BA in Communication, Business Administration, or related field.
  • Knowledge of marketing, media, and entertainment sufficient to develop media plans for Warner Bros. films.
  • Ability to analyze the effectiveness of media advertising.
  • Supervisory experience, with the ability to guide and evaluate support staff.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and under time constraints in a fast-paced environment.
About Warner Bros. Discovery

Warner Bros. Discovery is a leading media and entertainment company that offers career-defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best self. We are committed to building a workforce that reflects the diversity of our society and the world around us, and we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status, or any other category protected by law.