Data-Driven Insights Lead

6 days ago

Chicago, Illinois, United States Publicis Groupe Full time

About Spark Foundry:

As a global media agency, Spark Foundry exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients' brands, and to buy more products and services from them.

We balance the nimble spirit of a startup with the powerhouse soul of Publicis Media, delivering the best of both worlds to a client roster that spans some of the world's best and most beloved brands and companies. Our bottom-up culture celebrates diversity and aims for all voices to be heard, making us a magnet for the industry's best talent.

The Associate Director, Media Analytics and Insights is responsible for applying data-driven insights into Spark Foundry's planning, investment, and measurement processes. This role requires designing and leading the implementation of modern measurement plans and longer-term roadmaps for clients.

Key responsibilities include:

  • Building strong relationships with internal stakeholders to facilitate synergy between planning and activation functions
  • Developing relationships with client business directors and brand teams to ensure client and overall data proposition is relevant and aligns with strategy direction
  • Identifying organic growth opportunities and partnering with Client and Analytics leadership to convert
  • Driving a culture of 'always-on' data-driven decision making that institutionalizes the use of consumer-driven analytics in media/marketing investment planning and activation
  • Scoping and directing advanced analytics projects to ensure deliverables answer valuable client and media team questions
  • Consulting with senior client marketing and business leaders to define and answer most important business questions
  • Working collaboratively with the network to provide clients with thought leadership and leverage it to create meaningful and measurable marketing experiences
  • Guiding and working closely with planning teams and client teams to deliver on 'data-driven' marketing investment decisions
  • Creating and managing deliverables against detailed project plans that align expectations with actionable outcomes
  • Determining the best means of communicating analytical insights to clients to ensure understanding of results and application of analyses
  • Building presentations providing clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analysis

Requirements include:

  • Minimum 5 years of experience in performing analytics in marketing sciences capacity at a media agency, market research, or consulting company, or in-house at a brand
  • Working knowledge of databases and SQL
  • Knowledge of web measurement technologies, including ad serving platforms, website analytics software, and data visualization skills
  • Strong client management/consultative experience with both presenting and resolving issues
  • Extensive experience leading and managing marketing technology projects from ideation through implementation
  • Strong critical thinking and problem-solving skills – a demonstrated ability to mine data for relevant and actionable insights
  • Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution
  • Powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories
  • Strong attention to detail, and ability to quality-check teams' work to ensure data anomalies/mistakes are caught prior to delivery of analysis to client teams
  • Strong management capabilities, both operationally (as well as strategically) to ensure guidance is given to all teams on how to enhance the product as the account matures

This is a hybrid role, requiring three days in-office each week. If you require accommodation or assistance with the application or onboarding process, please contact us. All your information will be kept confidential according to EEO guidelines.

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