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Head of Marketing Analytics and CRM
2 months ago
We are seeking a highly analytical and self-motivated senior leader to head our marketing analytics and CRM efforts. As a key member of our US team, you will be responsible for setting the vision and leading the strategy and execution for all marketing analytics and customer management activities.
Key Responsibilities:- Develop a robust analytic framework to manage all our paid acquisitions and CRM performance efficiently.
- Develop highly effective models for acquisition and customer management campaigns (multi-attribution, response, forecasting models and the like).
- Build a data science team from the ground up.
- Ensure that our marketing investments and channel mix are as efficient as possible and achieve monthly business objectives.
- Drive analytic, strategic and operational CRM activities in the US.
- Leverage consumer data to define a comprehensive strategy and long-term plan for enhancing CRM in the US, including segmentation and personalization models.
- Scale and coach the CRM team to promote excellence with industry-leading performance and satisfaction scores.
- Drive customer-related communications efforts, activation and retention strategies.
- Expand and enhance automated messaging and personalization to reduce manual work and improve customer retention.
- Ensure superior performance and high-quality output from the CRM team and achieve all set OKRs.
- Drive customer experience improvement initiatives for the US market.
- Lead the Voice of the Customer Program, ensuring regular collection and analysis of customer feedback.
- Test and define customer audience strategies to optimize overall customer experience.
- 10+ years of experience in data science/marketing analytics.
- CRM marketing experience with a proven track record of building and enhancing customer management programs preferably at a D2C startup, fintech, ecommerce or financial services company.
- Proven analytic ability with experience developing program and campaign level performance tracking tools and KPI frameworks for both acquisition and existing customer management.
- 5+ years of team management experience.
- Understanding of the US retail banking industry in general and the savings market in particular.
- Ability to work cross-functionally.
- Hands-on mentality and attention to detail.
- Self-starter with a can-do mentality.
Raisin is the trailblazer in the savings and investment space. Founded in 2012, the fintech company started by opening the $95+ trillion deposits and investments market of the European Union, the United Kingdom and the United States to consumers. Today, Raisin serves more than one million customers in these three markets, offering savings products as well as investment and pension products. This makes the Berlin-based fintech one of the leading global savings and investments marketplaces. Savers get a wider choice of attractive products with the ability to move their money freely. In addition, financial service providers get best-in-class marketplace solutions for their customers, and banks get better access to retail funding.
Raisin operates its own B2C marketplaces in Europe and the US under the brands Raisin, WeltSparen and ZINSPILOT. In Germany, the company offers ETF-based investment and retirement products, Private Equity and Crypto investments, and savings products. Raisin works with over 400 banks and financial service providers from over 30 countries. Raisin has $50 billion AuA and generated over $1 billion in interest for its customers worldwide. Raisin is backed by renowned international investors such as b2venture, Deutsche Bank, Goldman Sachs, Greycroft, Headline, Index Ventures, Latitude Ventures, Orange Ventures, PayPal Ventures, Top Tier Capital Partners, Ribbit Capital, Vitruvian Partners and M&G. The company has offices in Berlin, Frankfurt, Hamburg, Madrid, Manchester, Munich and New York.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
