Transformational Lifecycle Marketing Director
5 days ago
Kikoff Inc., a high-growth consumer fintech startup, is revolutionizing the financial industry with its affordable, accessible, and educational credit-building solutions. Our flagship product, the Kikoff Credit Account, has empowered over 1 million customers to build better credit, earning recognition from prominent media outlets like Nerdwallet, Forbes, and CNBC. As we continue to innovate and expand our offerings, we're seeking an experienced Sr Lifecycle Marketing Manager to lead our lifecycle marketing efforts.
This is a full-time position in our San Francisco HQ, offering a competitive salary of $120,000 annually, plus benefits and equity in a fast-paced environment that fosters growth and career advancement. The successful candidate will be part of a small but growing team, responsible for developing brand-new lifecycle programs, increasing retention, and driving higher customer lifetime value.
Key responsibilities include:
- Developing strategic lifecycle marketing plans and roadmaps
- Rigorously testing and improving lifecycle campaigns
- Working cross-functionally to bring campaigns to life
The ideal candidate will have 5+ years of experience in lifecycle or CRM roles, with a proven track record of driving growth goals under set targets and timelines. They should possess excellent analytical skills, hands-on experience with CRM tools like Iterable or Braze, and the ability to define key marketing KPIs and break them down into their underlying drivers. A strong ownership mindset, attention to detail, and ability to mentor junior team members are also essential.
Kikoff offers a dynamic work environment, where you'll have the opportunity to make a real impact on people's lives while building a better ecosystem of credit for our customers. If you're a data-driven problem solver with a growth mindset, willing to stretch your comfort levels and evolve best practices within growth marketing, we'd love to hear from you.
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