Digital Marketing Strategy Director
5 days ago
Intuit Inc. is seeking a seasoned Digital Marketing Strategy Director to lead the development and implementation of comprehensive customer lifecycle marketing strategies for its QuickBooks business. This role will be responsible for overseeing a team of Lifecycle Marketing Managers in creating and executing campaigns across a portfolio of products that engage, retain, and delight small business customers throughout their lifecycle.
Responsibilities- Develop and implement customer-centric digital marketing strategies that drive engagement, conversion, unit growth, and revenue for the assigned portfolio of products.
- Lead a team of Lifecycle Marketing Managers in the design and execution of end-to-end customer journey campaigns, managing workload across products and the team.
- Identify opportunities to improve the customer journey and work with the team to design and implement new campaigns and strategies.
- Collaborate with key stakeholders across the organization to ensure the successful execution of campaigns.
- Drive planning and forecasting processes for the assigned portfolio of products.
- Monitor and report on the effectiveness of customer lifecycle campaigns.
- Senior marketer with 10+ years of experience, including 5+ years as a people manager.
- Excellent leadership skills and ability to work in a matrix environment.
- Ability to manage multiple complex projects, stakeholders, and competing priorities.
- Strong analytical and problem-solving skills.
- Experience across marketing channels including display, email, push, and SMS.
The estimated salary for this position is $180,000 - $220,000 per year, based on industry standards and market conditions. This estimate may vary depending on factors such as location, experience, and qualifications.
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