Discord Lifecycle Marketing Strategist

6 days ago


San Francisco, California, United States Discord Full time
About Us

At Discord, we're passionate about building a platform that helps people deepen their friendships around games and shared interests. We believe games give us a way to have fun with our favorite people, whether listening to music together or grinding in competitive matches for diamond rank.

Salary Range

The estimated salary for this position is $260,000 to $285,000 per year, plus equity and benefits. Our compensation packages are designed to attract top talent and support the growth of our team members.

Job Description

We're seeking a seasoned Head of Lifecycle Marketing to drive the next phase of Discord's growth across players, publishers, and developers. As a key member of our marketing team, you will build, develop, and execute comprehensive growth and lifecycle marketing strategies, working closely with cross-functional teams to identify and deliver the technical requirements needed to support growth initiatives.

Responsibilities
  1. Lifecycle Marketing Strategy: Develop and implement lifecycle marketing strategies rooted in the customer journey, with an initial focus on our player audience.
  2. Growth Pathways: Identify new pathways for growth at Discord, including opportunities for paid and owned channels.
  3. Business Case Development: Build strong business cases and justifications for investment across all our key audiences.
  4. Growth Roadmap: Own and execute the growth roadmap, leading the creation and execution of growth marketing roadmaps.
  5. Cross-Functional Collaboration: Partner closely with Product, Engineering, and Data Science teams to deliver technical requirements needed to support growth initiatives.
  6. Data-Driven Optimization: Leverage quantitative insights to optimize the customer journey, working closely with research and data science to pinpoint opportunities and eliminate gaps.
Requirements
  1. Growth & Lifecycle Expertise: 12+ years of experience in marketing with a strong focus on growth and lifecycle marketing.
  2. Media Buying Experience: Nice to have, but not strictly required.
  3. Technical Ability: Proven ability to work closely with cross-functional teams to shape and implement marketing technologies.
  4. Balanced Decision-Making: Strong grasp of quantitative data coupled with excellent judgment to refine strategies and ask the right questions.
  5. Passion for Gaming: Deep passion for the gaming industry, sharing the enthusiasm of our customers and employees.
  6. Adaptability & Empathy: Demonstrated ability to operate with empathy, agility, and flexibility in a hybrid, collaborative environment.
  7. Industry Enthusiasm: Strong interest in the broader gaming industry.
What You'll Get

This is a full-time remote position with a competitive salary range of $260,000 to $285,000 per year, plus equity and benefits. At Discord, we prioritize our team members' growth and well-being, offering a supportive and dynamic work environment.



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