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Product Marketing Manager, Channel Expert

1 month ago

Étreux, Hauts-de-France, United States Devo Full time
About Devo

Devo is a leading provider of real-time security data platforms, replacing traditional SIEMs with a more comprehensive and integrated solution. Our platform serves as the foundation of security operations, including data-powered SIEM, SOAR, and UEBA. We empower security teams to work faster and smarter, making informed decisions in real-time.

Job Summary

We are seeking a Product Marketing Manager, Channel to play a pivotal role at the intersection of product and partner marketing. This individual will be responsible for executing strategies that effectively position and market our products to both direct customers and channel partners, primarily Managed Security Service Providers (MSSPs), Global Systems Integrators (GSIs), and resellers.

Key Responsibilities
  • Craft compelling product positioning and messaging that resonates with both direct customers and partners' customers, highlighting the unique joint value proposition of Devo and the partner's solutions.
  • Develop and deliver comprehensive marketing materials, sales tools, training programs, and compelling content that equip partners and Devo sellers to effectively represent, sell, and drive sales for Devo's products.
  • Collaborate with channel partners to develop and execute joint go-to-market plans and co-marketing campaigns that maximize reach and impact.
  • Lead the cross-functional execution of product launches and releases, ensuring successful market introduction through both direct and partner channels.
  • Build and nurture strong relationships with key MSSP, GSI, and reseller partners, acting as their primary product marketing liaison and ensuring their needs are met.
  • Track, analyze, and report on the effectiveness of both product and partner marketing initiatives, using data-driven insights to optimize strategies and drive continuous improvement.
Requirements
  • 8-10 years of product marketing experience, with a proven track record of success in both product and channel marketing within the cybersecurity industry.
  • Experience in marketing security operations technologies, including SIEM, SOAR, and UEBA.
  • Deep expertise in product positioning, messaging, and value proposition development.
  • Proven ability to create and execute effective marketing strategies across multiple channels.
  • Strong analytical skills and a data-driven approach to decision-making.
  • Exceptional communication and collaboration skills, capable of building strong relationships with both internal and external stakeholders.
  • Education: Bachelor's degree in marketing, business, or a related field.
Additional Requirements
  • Familiarity with working with AWS as an ISV partner is a plus.
  • Excellent writing, presentation, and public speaking skills.
  • Comfortable with ambiguity and able to adapt quickly.
  • Proficiency in Hubspot, Salesforce, and MindMatrix (or equivalent PRM) platforms.
  • Willingness to travel as needed to support partner activities and events.
Why Work at Devo?

Devo is an international company with a strong team culture that celebrates success. We share our core values: Be bold, Be Inventive, Be humble, Be an ally. We offer a comprehensive benefits package, including healthcare, 401K, employee stock option plan, employee referral program, and more. We are committed to building a diverse, inclusive, and authentic workplace, where everyone can be themselves and speak their minds.

We are an equal opportunity employer and do not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, sexual orientation, marital status, or disability. If you're excited about this role but your past experience doesn't align perfectly with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.