Product Growth Marketing Director

4 weeks ago


Étreux, Hauts-de-France, United States Globalization Partners Full time

About the Role:

Globalization Partners is seeking an experienced Product-Led Growth Marketing Director to join our team. As a key member of our marketing organization, you will be responsible for developing and executing a comprehensive product-led growth strategy to drive customer acquisition and revenue growth.

Key Responsibilities:

  • Partner with the Product team to identify priority market segments and define the ideal customer journey and lifecycle for our self-serve products.
  • Develop detailed digital marketing plans for the complete customer lifecycle, including acquisition, retention, and expansion.
  • Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts.
  • Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels.
  • Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle.
  • Jointly own revenue objectives with Product business team counterparts.
  • Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points.

Requirements:

  • 5+ years of experience in a product-led growth (PLG) role within a B2B SaaS company.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Proven track record of collaborating cross-functionally with a small, high-performing group of peers across Marketing, Product, and Revenue.
  • Exceptional written and verbal communication skills.
  • Bachelor's degree in marketing, Business, or a related field.

What We Offer:

Globalization Partners offers a competitive annual gross base salary range of $140,000-$175,000 plus an annual bonus opportunity. We also offer excellent benefits and perks, and are a proud Equal Opportunity Employer committed to building and maintaining a diverse, equitable and inclusive culture.



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