Marketing & Communications Professional

5 days ago

Dayton, Ohio, United States YWCA Dayton Full time
Job Title: Marketing & Communications Specialist

The Marketing & Communications Specialist is a key member of the YWCA Dayton team, responsible for overseeing the brand team and developing a comprehensive marketing strategy to promote the organization's mission and programs.

Key Responsibilities:
  • Develop and implement a marketing strategy to promote YWCA Dayton's mission and programs
  • Manage the brand team and ensure consistency in branding across all platforms
  • Generate content for publications and digital marketing channels, including strategy and idea development, graphic design, photography, videography, interviewing, copywriting, and customer service response
  • Execute media relations by drafting and disseminating press releases, following up on and responding to media pitches, and engaging professionally with print, TV, radio, and other communications outlets
  • Maintain an agency speaker's bureau and continuously develop staff proficiencies in public speaking, interviewing, and presenting
  • Manage all internal communications to staff, including all-staff email and intranet messages, staff newsletter, staff bulletin boards, and new hire communications onboarding
  • Create and maintain inventory of YWCA Dayton marketing collateral and promotional materials and generates new materials as needed
  • Serve as project manager between graphic design, print, mail, and/or other such vendors and YW staff
  • Ensure brand compliance through all materials and postings by regularly auditing Association materials, maintaining brand identity standards, and conducting employee trainings
Requirements:
  • Minimum of 3 years marketing and communications experience; nonprofit communications and/or racial or gender justice communications strongly preferred
  • Demonstrated experience working with integrated communications using print, email, Web, and social media
  • Confident verbal and written communication skills
  • Graphic design and videography/photography experience is desirable
  • Proficient in Microsoft Office products, WordPress or similar content management system, Adobe Creative Suite, and social media platforms (Facebook, Twitter, Instagram, LinkedIn)
  • Online analytic tools, social media scheduling software, email marketing systems, and donor database software needed
  • Associate degree in communications, public relations, marketing, organizational development, and/or nonprofit management or similar field required; 5-7 years marketing and communications experience in lieu of degree

YWCA Dayton is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Applicants must be a US citizen authorized to work for an employer in the US, as sponsorship is not available.

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