Digital Marketing Strategist
4 days ago
About Solvita
Solvita is a leading provider of blood and tissue products, serving hospitals in our 15-county region and beyond. We are committed to transforming the donor gift into new hope for patients in need.
The Digital Marketing Specialist Role
We are seeking a highly skilled Digital Marketing Specialist to join our team. The successful candidate will be responsible for developing and executing digital marketing strategies to engage our audience and drive business results.
Key Responsibilities
- Develop and maintain reports and dashboards to effectively present digital marketing metrics
- Create and manage social media content calendars across multiple platforms
- Develop and analyze digital and pay-per-click advertising campaigns
- Monitor social media and engage with our audience
- Collaborate with the Marketing and Communications team to execute creative and paid media tactics
- Manage social media budgets to optimize spend and boost high-performing posts
- Use analytical skills to interpret social media, digital, and website data to optimize reach, impact, engagement, and brand awareness
Requirements
- High school diploma or equivalent required
- Practical experience and/or working knowledge of Facebook, Instagram, Twitter, LinkedIn, and YouTube platforms
- Experience with Hootsuite or similar platform
- Experience with Google Analytics/Google Ads
- Strong written, verbal, and interpersonal communication skills
What We Offer
We offer a highly competitive benefits package, including medical, dental, vision, life, and supplemental insurance, as well as a 401(k) plan with employer contribution and match. We also offer generous paid time off and opportunities to participate in recreational activities and give back to the community.
Equal Opportunity Employer
Solvita is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and respectful work environment.
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