Head of Marketing Strategy

2 weeks ago


Camp Hill, Pennsylvania, United States Classical Academic Press Full time

Marketing Director - Classical Academic Press

As a pivotal member of our team, the Marketing Director will oversee the strategic planning and execution of marketing efforts to enhance our brand presence and drive sales growth.

  • Leadership: Lead the development and implementation of marketing strategies that align with company objectives.
  • Collaboration: Work closely with department heads and team members to ensure cohesive marketing efforts across all channels.
  • Team Management: Directly manage the Marketing Content Coordinator and Marketing Operations Coordinator, fostering a collaborative environment.
  • Cross-Departmental Engagement: Partner with various departments such as ClassicalU, Web Development, Sales, Scholé Academy, Operations, and Production to align marketing initiatives.
  • Meeting Facilitation: Implement EOS Level 10 meetings to enhance team communication and productivity.
  • Project Execution: Drive projects that support the achievement of company objectives and revenue targets.
  • Budget Management: Make informed marketing expenditure decisions within the allocated annual budget.
  • Sales Growth: Focus on increasing overall sales and meeting established revenue goals.
  • Market Expansion: Identify and pursue opportunities in new markets while targeting both new and existing product lines.
  • Product Promotion: Oversee the marketing of products and services, developing innovative initiatives to enhance visibility.
  • Brand Advocacy: Uphold and promote the company's voice within the classical education sector.
  • Strategic Planning: Collaborate on marketing plans, budgeting, and strategic growth initiatives.
  • Trend Analysis: Monitor market trends, implement system enhancements, and identify potential opportunities.
  • Digital Marketing: Develop and execute campaigns using HubSpot, email, social media, and advertising platforms.
  • Event Marketing: Collaborate with the Sales Team to enhance marketing presence at conferences.
  • Company-Wide Support: Ensure alignment and support for major marketing initiatives across the organization.
  • Communication Skills: Strong interpersonal communication, reporting, and problem-solving skills are essential for success in this role.


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