Senior Marketing Manager, Growth and Expansion

3 weeks ago


Springfield, Illinois, United States Clutter Full time

About the Role:

We are seeking a seasoned Senior Manager of Growth Marketing to lead our efforts in driving topline growth at Clutter. This is a pivotal role in shaping and executing our growth marketing strategies, focusing on high-intent traffic, customer acquisition, engagement, and retention, and building brand awareness.

Key Responsibilities:

  • Develop and implement a comprehensive growth marketing strategy, setting clear objectives and defining KPIs to measure performance.
  • Oversee the design, launch, and management of multi-channel marketing campaigns, including SEO, SEM, paid social media, email marketing, and content marketing.
  • Conduct thorough analysis of campaign performance and customer behavior using tools like Google Analytics and HubSpot, informing decisions and improving strategies.
  • Manage relationships with external marketing consultants and vendors, evaluating their performance and ensuring alignment with marketing goals.
  • Perform in-depth market research to understand industry trends, customer needs, and competitive landscape, informing marketing strategies and ensuring relevance and effectiveness.
  • Collaborate closely with product, sales, customer success, and operations teams to align marketing strategies with broader company goals.

Requirements:

  • 5+ years of experience in growth marketing, preferably in a high-growth or startup environment.
  • Proven track record in developing and executing successful multi-channel marketing strategies.
  • Strong analytical skills with proficiency in data analysis tools like Google Analytics and HubSpot.
  • Expertise in SEO, SEM, paid social media, email marketing, and content marketing.
  • Experience with marketing automation platforms and CRM systems.
  • Demonstrated ability to manage marketing budgets effectively.
  • Excellent project management skills with the capability to prioritize and handle multiple initiatives simultaneously.

What We Offer:

  • Career growth opportunities, including developing and leading a new growth marketing function and mentoring junior team members.
  • Leadership opportunities, shaping the future of our marketing efforts and guiding future hires.
  • Impactful work, making a tangible difference in driving company growth and achieving strategic goals.
  • A remote-first work culture with a focus on talent development and world-class collaboration.


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