Senior Director, Event Marketing Lead
4 weeks ago
About The Conference Board
The Conference Board is a member-driven think tank that delivers trusted insights for what's ahead. Our agenda is simple: to help leaders navigate the biggest issues facing business and better serve society.
We believe in innovative approaches that make you think- and act- differently. And everything we do reflects the input of our members and their real-world challenges.
Our Mission
We deliver business insights by connecting senior executives across industries and geographies to share ideas. Our experts create fact-based research and consensus-driven policy statements to help leaders address their most important business issues.
As an independent, non-partisan, and non-profit organization, our work is trusted. If you learned it at The Conference Board, you can count on it.
What it's like to work here
While it's serious work to operate a global business think tank, it's also fulfilling — and fun. Our people enjoy what they do and know their ideas matter.
We encourage everyone to take personal ownership for outcomes: we collaborate, share a purpose and commit to each other and to our Members.
It's all about doing our very best - which means we succeed as our Members succeed - together we improve society.
Job Summary
The Senior Director, Event Marketing will leverage their extensive events experience to lead event marketing strategy to position TCB in the same class but different from the most premier business gatherings in the world.
This position is accountable for setting the audience strategy and goals, creating integrated, multi-channel marketing plans to drive registrations, representing audience in planning discussions to ensure we attract and engage attendees properly, delivering required audiences to sponsors, and collaborating across TCB to recruit Members into TCB pipeline.
Key Responsibilities
- Increase quantity and quality of audiences at all of TCB's events
- Define target audiences, frame of reference and point-of-difference for TCB's portfolio of events and create and manage audience segmentation for the portfolio overall and for each event individually
- Drive registrations and deliver audiences that grow the business, meet expectations of sponsors, support retention of the sponsor, and significantly build sponsorship every year
- Create integrated marketing strategies that combine organizational goals, with event specific needs, to significantly increase event attendance, build compelling event brands, and gain high value audiences for TCB and sponsors
- Develop creative marketing content to differentiate TCB both as an organization and as individual events from competitive brands and events, and drive prominence for events collectively and individually
- Deliver attendance revenue goals by building paid ticketing models, and tactical plans designed to convert paid attendees
- Build database of event prospects to support integrated marketing plans
- Develop analytics tools to measure events marketing, data and metrics; analyze and communicate to leadership
Requirements
A minimum of 15+ years of experience in event marketing with deep expertise in understanding specific audiences, behaviors, and trends
Extensive knowledge of direct outreach audience development, digital marketing, direct marketing, social paid marketing, content marketing, registration systems, audience engagement, and copywriting that converts
Strong strategic leader and manager who can build vision and execute accordingly
Clear and proactive communication style tailored to your audience, from clients to executives and written to verbal applications
Detail-oriented and organized with a strength in project and data management, analysis and reporting
Proficient with marketing and event management tools and systems, and/or comfortable learning new ones
Ability to travel 10%. Role requires NYC on-site attendance and some non-NY events
What We Offer
The Conference Board is proud to embrace best practices in employee wellbeing. We offer a competitive total compensation package.
As part of our benefits package, we offer flexibility with remote working capabilities, employer-sponsored learning and development, advancement opportunities, on-site health initiatives, a communal and collaborative working environment, and a strong sense of comradery with sports teams, clubs, volunteer opportunities, and employee events.
The Conference Board does not discriminate. We are an equal opportunity employer/M/F/Vet/Disabled.
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