Digital Marketing Strategist

2 days ago


Saugerties South, New York, United States Atlas Copco North America Full time
Digital Marketing Manager

Drive online engagement and revenue growth through innovative digital strategies and data-driven marketing campaigns.

Key Responsibilities:
  • Develop and manage the company's professional website, ensuring a user-friendly interface and seamless navigation.
  • Lead content creation, including writing and editing website copy, to effectively communicate the company's value proposition.
  • Coordinate with designers and developers to implement SEO best practices and increase organic traffic.
  • Regularly analyze website performance using tools like Google Analytics and adjust strategies accordingly.
  • Set up and configure HubSpot CRM to manage customer relationships and sales pipelines effectively.
  • Customize CRM fields, workflows, and reports to align with company goals and marketing strategies.
  • Train and support team members on CRM usage to ensure consistent data management and reporting.
  • Develop and execute a comprehensive social media strategy to enhance brand awareness and engagement.
  • Manage social media accounts to publish content, monitor conversations, and engage with followers.
  • Utilize social media analytics tools to track performance metrics and optimize strategies.
  • Conduct regular analysis of user behavior on the website and other digital platforms.
  • Utilize data insights to refine content, improve user experience, and increase conversion rates.
  • Implement A/B testing and other techniques to optimize landing pages and conversion funnels.
  • Generate compelling and relevant content for blogs, articles, case studies, and other digital platforms.
  • Collaborate with cross-functional teams to drive informed decision-making.
Requirements:
  • Bachelor's degree in marketing, Communications, Business Administration, or a related field.
  • Proven experience (min. 2 years) in Project/Program management roles, ideally within the semiconductor or high-tech industry.
  • Strong understanding of website management, SEO principles, and CRM systems (HubSpot experience preferred).
  • Analytical mindset with proficiency in data analysis tools (e.g., Google Analytics, SEMrush).
  • Excellent written and verbal communication skills, with the ability to create compelling content tailored to different audiences.
  • Strategic thinker with the ability to prioritize tasks and manage multiple projects simultaneously.
  • Team player with strong interpersonal skills and the ability to collaborate effectively with diverse teams.
What We Offer:
  • Excellent working conditions and benefits.
  • Part of the Atlas Copco Group with a wide-reaching internal job market.
  • Work in a global diverse and dynamic environment.
  • Opportunities for growth and development.
  • A friendly, family-like atmosphere.


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