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Senior Integrated Marketing Manager

3 months ago

Remote, Oregon, United States Proof (proofserve) Full time

About Proof Technology

At Proof Technology, our ProofTM marketplace delivers to the legal industry a unique, single platform that directly connects law firms, attorneys, and pro se parties with process servers. This platform handles the physical delivery and e-filing of legal documents. ProofTM integrates machine learning to "read" court documents and automatically extract vital information such as case captions. It also locates the nearest process server to a defendant's or witness's address, facilitates remote printing through FedEx offices, and generates real-time, court-specific affidavits. These affidavits merge case caption information with attempt data captured in the field—such as geolocations, time/date stamps, photographs, and descriptions of the delivery attempt—automatically and seamlessly.

We welcome individuals from all backgrounds who are eager to contribute to building a future where legal services are more accessible, affordable, and efficient. If you are driven by curiosity, passion, and a collaborative spirit, and are ready to fundamentally change an outdated industry, join us.

About the Role

We are seeking an experienced B2B Senior Integrated Marketing Manager to lead our go-to-market (GTM) demand generation function. You will partner with Sales, Customer Success, and Product Management to define GTM strategies, craft compelling messaging, and drive the execution of integrated campaigns to increase awareness, adoption, and retention of our products.

Key Responsibilities

  • Lead the planning, execution, and optimization of marketing campaigns across multiple channels, including digital, email, social media, events, and PR.
  • Share the day-to-day management of GTM tools (HubSpot, ZoomInfo) to continuously improve and increase the speed and effectiveness of campaigns.
  • Collaborate with the sales team to create alignment between marketing campaigns and sales activities to ensure lead quality and quantity expectations are met.
  • Manage the performance marketing budget and allocate resources effectively to maximize ROI, including experimenting with new channels and tactics.
  • Measure and report the performance of all marketing campaigns and assess against goals (LTV: CAC, Retention, LTR) with the support of the VP of Marketing and data team.
  • Enhance brand awareness and position in the industry through consistent messaging and strategic outreach to key partners and media outlets.
  • Collaborate with the customer success team to ensure brand consistency and utilize customer insights in marketing strategies.
  • Oversee the management of external vendors and agencies involved in marketing efforts that are tied to performance marketing.

Qualifications

  • Minimum of 5 years of experience in lead generation/demand generation in a B2B technology start-up environment. Product-led growth preferred.
  • Demonstrated ability to develop and execute strategic digital marketing campaigns focusing on revenue growth and retention, ideally with a hybrid of product-led and sales-led growth strategies.
  • Must be comfortable working independently as a remote employee, with a strong emphasis on time management and a proactive mindset.
  • Exceptional leadership, communication, and interpersonal skills, capable of inspiring and motivating a diverse team.
  • Analytical mindset with proficiency in data analysis and reporting, particularly in the context of identifying growth opportunities.
  • Travel required as necessary.

Compensation

  • Salary range base $100,000 to $118,500, OTE $110,000 to $130,000, based on location and experience

Benefits

  • Full time, salary position
  • Medical, dental, vision, disability insurance, and 401k available
  • Remote work position - must reside in US
  • Phone and Internet monthly stipend
  • Flexible time off and paid holidays
  • Equipment provided

E-Verify

This company participates in E-Verify, for more information view the Participation and Right to Work Posters.

Application Deadline

August 20, 2024