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Marketing Director

2 months ago

Boston, Massachusetts, United States ADL Ventures Full time
About the Role

We are seeking a highly skilled Marketing Director to join our team at ADL Ventures. As a key member of our organization, you will be responsible for developing and executing a comprehensive marketing strategy to drive awareness and interest in our climate tech accelerator.

Key Responsibilities:

  • Develop and implement a marketing strategy to support the launch and growth of our climate tech accelerator
  • Manage the day-to-day marketing and communications for our climate tech accelerator, maintaining a cohesive and consistent brand presence
  • Work closely with our practice areas to shape and execute on marketing activities and work product development
  • Own our multimedia public presence, including our website, content, and social media platforms
  • Identify and develop relationships with key channel partners, including conference organizers, industry trade groups, and media outlets
  • Identify and book conferences and speaking engagements on behalf of ADL Ventures and other project leaders
  • Bring a professional level of discipline to our staff, including the development and implementation of best practices for email outreach, CRM maintenance, and job postings
  • Pitch in on direct project work on an as-needed basis, requiring ongoing knowledge of industry-level trends, challenges, and opportunities
  • Support our portfolio startups with light marketing support and guidance on an as-needed and as-available basis
  • Plan, manage, and attend external events on behalf of ADL Ventures and our climate tech accelerator
  • Spearhead new creative marketing initiatives of your own design
  • Stay up-to-date with industry trends and emerging technologies in the energy, buildings, and transportation industries
Requirements

To be successful in this role, you will need:

  • 5+ years of experience in a marketing or customer-facing role
  • Prior marketing experience in one or more of our core sectors of energy, buildings, and transportation
  • Demonstrated experience in managing the public-facing presence of a commercial organization, with a reviewable work product portfolio
  • Solid understanding of digital marketing principles, platforms, and best practices, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising
  • Strong graphic design skills and the ability to craft a cohesive narrative and story through visuals
  • An articulate and polished writing/communication style with an advanced command of the English language and spelling/grammar
  • A self-starter who is highly motivated and responsive, and thrives under limited guidance in uncertain situations
  • A team player who enjoys working with and managing stakeholders toward common goals
  • Demonstrated passion for effecting innovative, sustainable, and equitable evolutions in the energy, transportation, and buildings sectors
  • A strong balance of interpersonal skills with the ability to carefully research and synthesize work products with a high degree of organization
  • A Bachelor's degree
What We Offer

We offer a competitive compensation package, including:

  • Performance bonus (up to 15%)
  • Additional incentives based on exceptional company and individual performance above plan
  • Participation in the company's equity plan
  • Company-sponsored 401(k)
  • Medical, dental, and vision benefits
  • Life insurance
  • A hybrid/remote work environment
  • Unlimited vacation policy
  • Telecommuter allowances