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Product Marketing Director

2 months ago

Boston, Massachusetts, United States Veson Nautical Full time
Job Title: Director of Product Marketing

Veson Nautical is seeking a seasoned product marketing professional to lead our product marketing efforts and drive business growth. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that align with our business objectives.

Key Responsibilities:
  • Establish and lead the product marketing function, collaborating closely with product, sales, and executive leadership to develop market positioning, launch roadmaps, and go-to-market strategies.
  • Own and activate product positioning and messaging across the organization, ensuring consistency and accuracy.
  • Plan and oversee the launches of new products and features, and promote existing products and features, managing cross-functional implementation of those plans.
  • Be the expert on buyer personas, educating the business on buyer and user challenges and opportunities across products, verticals, and regions.
  • Provide strategic direction for solution-based content in partnership with the Content team, including blogs, website content, guides, and videos.
  • Conduct market and win-loss analysis to develop and maintain an ongoing understanding of the changing competitive landscape and identify top product differentiators.
  • Collaborate with the Content and Growth Marketing teams to develop omni-channel go-to-market campaigns and content that resonates with our target buyer personas at all stages of the sales cycle.
  • Conduct customer and prospect research to understand buyer and user challenges and opportunities.
  • Initiate, define, and manage market research studies in collaboration with internal and external resources and teams.
  • Become a go-to expert on maritime market dynamics, industry trends, and buyer personas and needs.
  • Continuously measure and internally socialize how Veson's go-to-market activities and initiatives support overall revenue growth and client satisfaction.
Requirements:
  • 10+ years leading product marketing in a global B2B software setting.
  • Proven ability to partner with product and sales teams to drive alignment and enact change.
  • A strategic mindset to elevate the role of marketing in driving value and measurable business outcomes.
  • Comfort with navigating ambiguity and using data to make decisions.
  • Ability to present to and engage senior executives.
  • Exceptional oral and written communication skills and exacting attention to detail.
  • Bachelor's degree required, degree in marketing, economics, business, or related preferred.
About Veson Nautical:

We are a team of multi-cultural, multi-disciplined professionals dedicated to making our clients successful and charting a new, innovative course for the commercial maritime industry. Veson Nautical employs a staff of extremely capable creators and innovators focused on meeting the goals of our clients. We invest extensively in employee development and experience to maintain focus and enthusiasm. The Veson Nautical team is made up of a dynamic blend of engineers, artists, sailors, teachers, brokers, bankers, traders, consultants, and customer service experts.

Veson Nautical is a successful, rapidly growing global software company. Our clients are the world's leading commercial maritime owners, operators, and commodity trading companies. Veson's solutions enable our clients to identify new opportunities and proactively manage their business to make more profitable decisions. With offices in Singapore, Tokyo, London, Houston, and headquarters in Boston, USA, Veson Nautical is a dynamic organization with a committed team of professionals. Dedicated to ensuring the highest levels of client satisfaction, Veson Nautical brings decades of experience, technical knowledge, enthusiasm, and commitment to clients around the world. The combination of exceptional market growth and leading market position make this a superb opportunity for the right candidate.