Marketing Analytics Director

18 hours ago


Boston, Massachusetts, United States Cirrus Systems, Inc. Full time
About the Role

Cirrus Systems, Inc. is seeking a seasoned Marketing Analytics Director to spearhead the development of our marketing analytics function. Reporting to the Head of Marketing, this individual will be responsible for analyzing marketing data to drive strategic decisions and optimize the performance of all marketing spend and campaigns.

The ideal candidate will possess a strong background in digital marketing and analytics, with experience in managing multiple projects simultaneously and prioritizing tasks in a fast-paced environment. Proficiency in data analysis tools such as Google Analytics and Tableau is essential, as is experience with digital marketing tools like Google Ads and Facebook Ads.

Key Responsibilities:

  • Provide actionable insights based on data analysis to inform marketing strategies and improve conversion rates.
  • Own the optimization of paid marketing channels, allocating resources effectively across channels to optimize performance.
  • Manage the digital marketing budget, ensuring accurate tracking and reporting of marketing performance.
  • Collaborate with Sales, Marketing, and Senior Leadership to ensure alignment on data needs, forecasts, and performance metrics.
  • Build key marketing analytics functions such as weekly/monthly/quarterly reporting, attribution, lead routing, and pipeline analysis.

Why Cirrus?

Cirrus Systems, Inc. is a dynamic and innovative company that values creativity, integrity, and passion. We foster a collaborative environment where quality and respect are paramount, and we encourage innovation and bold changes to eliminate roadblocks. Join us to bring your expertise and commitment to a team dedicated to empowering small businesses and driving collective success.

Compensation Range: $125K - $160K



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