Brand and Category Strategy Associate Manager

5 days ago


Beaverton, Oregon, United States Reser's Full time
Job Summary

We are seeking a highly skilled Brand and Category Strategy Associate Manager to join our marketing team at Reser's. This role will be responsible for planning, executing, and analyzing various brand, marketing, and business initiatives.

Key Responsibilities:
  • Assist the brand marketing manager/director in developing and executing marketing plans and brand/marketing initiatives across multiple categories.
  • Lead cross-functional teams, including external agencies, on brand and category projects.
  • Research and analyze consumer data to monitor product, brand, promotional performance, and market trends.
  • Assist in the development of new product ideas and product improvements.
  • Generate relevant category performance metrics, identifying opportunities and making recommendations to ensure goals are reached consistently.
  • Communicate brand direction to the Communication team to support social media efforts for category-specific products, brand campaigns, and retailer programs.
  • Develop strategies, analyses, and recommendations for executing pricing actions.
  • Coordinate with Trade marketing team on customer and channel-specific projects.
  • Analyze industry and category trends and provide competitive analyses.
  • Proof and coordinate new branded packaging projects.
  • Provide support for corporate and industry events.
  • Prepare and conduct internal and external presentations, as needed.
  • Manage budget - tracking, reconciliation, and reporting.
Requirements:
  • Bachelor's degree in marketing or a related field is required, MBA is preferred.
  • 5-10 years of experience in Marketing required; consumer packaged goods industry is preferred.
What We Offer:

We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers, and save for the future. Our benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company-paid holidays, and a variety of voluntary benefit options.

We strive to be Employer of Choice, creating an environment that shows we are committed to investing in employee growth and creating a culture of belonging where employees want to build a lasting career.



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