Global Brand Marketing Expert for Men's Basketball

4 days ago


Beaverton, Oregon, United States NIKE Full time
About the Role

We are seeking a highly skilled and experienced Brand Marketing Expert to lead our Global Men's Basketball Brand Marketing efforts. As a key member of our team, you will be responsible for developing and executing marketing strategies that drive brand growth, increase consumer engagement, and enhance the overall basketball experience.

Key Responsibilities
  • Develop and execute marketing strategies that align with Nike's brand vision and goals
  • Lead cross-functional teams to create and implement marketing campaigns that drive consumer engagement and brand awareness
  • Collaborate with internal stakeholders, including product design, merchandising, and sports marketing, to ensure alignment and consistency across all marketing efforts
  • Monitor and analyze market trends, consumer behavior, and competitor activity to inform marketing strategies and optimize campaign performance
  • Manage and optimize marketing budgets to ensure maximum ROI and efficiency
Requirements
  • 10+ years of experience in brand marketing, with a focus on sports marketing and/or basketball
  • Proven track record of developing and executing successful marketing campaigns that drive brand growth and consumer engagement
  • Strong understanding of consumer behavior, market trends, and competitor activity
  • Excellent communication and project management skills, with the ability to lead cross-functional teams and collaborate with internal stakeholders
  • Ability to analyze data and optimize marketing campaigns to drive maximum ROI and efficiency


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