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Retail Brand Marketing Lead

4 weeks ago

Beaverton, Oregon, United States NIKE Full time
Job Summary

We are seeking an experienced Retail Brand Marketing Lead to join our team in North America. As a key member of our Women's Retail Brand team, you will be responsible for developing and executing retail brand marketing strategies for our key products across multiple retail concepts.

About the Role

In this role, you will work closely with our cross-functional marketing partners to set, adopt, and enrich seasonal retail brand strategies that define the vision for product presentation, communication, and consumer experience in North America. You will also work closely with the Retail Design team to build the vision for how product storytelling and experiences come to life in store.

As the Retail Brand Marketing Expert, you will be responsible for building the holistic seasonal store brand plan across concepts and ensuring that product stories are properly represented. Specifically, you will work on key seasonal stories crafted for her to bring to life innovative and inviting experiences that push the boundaries of traditional retail.

Key Responsibilities

* Develop and execute retail brand marketing strategies for key products across multiple retail concepts
* Work closely with cross-functional marketing partners to set, adopt, and enrich seasonal retail brand strategies
* Collaborate with the Retail Design team to build the vision for product storytelling and experiences in store
* Build the holistic seasonal store brand plan across concepts and ensure product stories are properly represented
* Work on key seasonal stories crafted for her to bring to life innovative and inviting experiences that push the boundaries of traditional retail

Requirements

* 5+ years of retail brand experience (building and implementing strategies)
* Strong understanding of the sport consumer, shopping behaviors, retail journeys, and retail trends
* Passion for product and storytelling
* Dedication to details and creative mindset
* Exceptional written, verbal, visual communication, and presentation skills
* Ability to work as part of a matrix, with an ability to collaborate cross-functionally towards a common goal

What We Offer

* Opportunity to work with a dynamic and collaborative team
* Chance to develop and execute retail brand marketing strategies for key products across multiple retail concepts
* Collaborative and fast-paced work environment

Travel Requirements

* Ability to travel 20%

NIKE is an Equal Opportunity Employer

We are committed to diversity, equity, and inclusion. We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to creating an inclusive work environment that reflects the diversity of our consumers and communities we serve.