Brand Strategy Manager
1 month ago
Reser's Fine Foods is a leading provider of fresh refrigerated foods for the supermarket and food service industries. With a rich history dating back to 1950, our family-owned and operated company has been a proud sponsor of good times at picnics, BBQs, and affordable family meals.
Our CultureWe offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers, and save for the future. Our benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid time off, company paid holidays, and a variety of voluntary benefit options.
Job SummaryWe are seeking a Brand & Category Strategy Associate Manager (Marketing) to join our team. This role will be responsible for planning, executing, and analyzing various brand, marketing, and business initiatives.
Key Responsibilities:- Assist the brand marketing manager/director in developing and executing marketing plans and brand/marketing initiatives across multiple categories.
- Lead cross-functional teams, including external agencies, on brand and category projects.
- Research and analyze consumer data to monitor product, brand, promotional performance, and market trends.
- Assist in the development of new product ideas and product improvements.
- Generate relevant category performance metrics, identifying opportunities and making recommendations to ensure goals are reached consistently.
- Communicate brand direction to the Communication team to support social media efforts for category-specific products, brand campaigns, and retailer programs.
- Develop strategies, analyses, and recommendations for executing pricing actions.
- Coordinate with Trade marketing team on customer and channel-specific projects.
- Analyze industry and category trends and provide competitive analyses.
- Proof and coordinate new branded packaging projects.
- Provide support for corporate and industry events.
- Prepare and conduct internal and external presentations, as needed.
- Manage budget - tracking, reconciliation, and reporting.
- Bachelor's degree in marketing or a related field is required, MBA is preferred.
- 5-10 years of experience in Marketing required; consumer packaged goods industry is preferred.
- Competitive compensation and benefits package.
- Opportunities for career growth and development.
- A dynamic and supportive work environment.
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