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Brand Strategy Associate Manager
1 month ago
Responsible for developing and executing brand, marketing, and business initiatives to drive growth and success.
Key Responsibilities:- Assist in creating and implementing marketing plans and brand initiatives across multiple categories.
- Lead cross-functional teams to drive brand and category projects forward.
- Research and analyze consumer data to monitor product, brand, and market trends.
- Develop new product ideas and product improvements.
- Generate category performance metrics and identify opportunities for growth.
- Communicate brand direction to internal teams to support social media efforts.
- Develop strategies for executing pricing actions.
- Coordinate with Trade marketing team on customer and channel specific projects.
- Analyze industry and category trends and provide competitive analyses.
- Proof and coordinate new branded packaging projects.
- Support corporate and industry events.
- Prepare and conduct internal and external presentations.
- Manage budget and track expenses.
- Bachelor's degree in marketing or a related field.
- 5-10 years of experience in marketing, preferably in the consumer packaged goods industry.
- Strong PC skills and proficiency in MS Office.
- Excellent project management skills.
- Ability to juggle multiple projects simultaneously.
- Strong communication skills.
- Circana/Nielsen experience.
- Ability to work autonomously and as part of a team.
- Office environment.
- Travel up to 15% of the time.
- Occasional lifting of packages up to 20 lbs.
This position is eligible for a bonus based on company performance.