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Marketing Specialist

2 months ago

Frederick, Maryland, United States Transwest Full time
Position Overview:
This role is integral to the development and management of social media video content for Transwest.

Benefits:
We provide a comprehensive benefits package for eligible team members, which includes:
- Medical, Dental, and Vision Insurance
- Life Insurance (both Voluntary and Employer Paid) and Disability Coverage
- 401(K) plan with company matching from the first contribution
- HSA contributions up to $800 annually

Flexible Spending Account (FSA)
- Paid Time Off, Sick Leave, and Company Holidays
- Employee Vehicle Discount Program

Key Responsibilities:
- Manage social media presence across platforms such as Instagram, Facebook, LinkedIn, and YouTube.
- Assist in website design, search engine optimization (SEO), and content creation including blog articles for all company brands.
- Conduct market research to stay informed on industry trends and competitor marketing strategies.
- Participate in video production and editing.
- Develop and oversee Google Ads campaigns.
- Perform additional tasks as required.

Work Environment:
Physical Requirements:
- This position requires frequent sitting, standing, balancing, bending, or stooping for extended periods.
- Ability to use office equipment such as keyboards, photocopiers, telephones, and calculators with sufficient eye-hand coordination and manual dexterity.
- Effective communication skills for providing verbal and written feedback in a professional manner.
- Normal hearing and vision range.

Qualifications:
- Strong analytical and creative thinking skills.
- Familiarity with current online marketing strategies and best practices.
- Experience in video shooting, editing, and publishing.
- Knowledge of Google Analytics is a plus.
- Customer-focused mindset.
- High school diploma or GED equivalent.
- Must successfully complete a General Abilities Assessment and pass a post-offer background check, physical examination, and drug screening.

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