Email Marketing Specialist

3 weeks ago

Frederick, Maryland, United States AOPA Full time
Email Marketing Specialist

The Email Marketing Specialist plays a pivotal role in driving AOPA's outreach and communication efforts through the development, execution, and optimization of email marketing campaigns. This position requires a strong understanding of marketing automation technology and the ability to craft targeted, high-quality email content that engages members and enhances the organization's brand presence.

Key Responsibilities:

  • Participate in the design, planning, and implementation of email marketing campaigns.
  • Manage the scheduling, routing, and approval process for all emails to ensure timely delivery and alignment with organizational objectives.
  • Proofread and edit email content for clarity, grammar, spelling, and overall messaging accuracy.
  • Conduct thorough quality assurance checks to ensure all emails meet brand standards and are mobile-friendly.
  • Upgrade email templates using advanced features such as graphics, personalization, and automation to enhance user engagement.
  • Continuously review and refine email design and messaging to improve click-through rates and minimize unsubscribes.

Requirements:

  • Bachelor's degree in marketing, communications, or related discipline; or 24 years proven work experience in an equivalent position.
  • Proficiency in marketing automation technology.
  • Excellent written communication and copywriting skills.
  • Strong project management skills.
  • An ability to work under tight deadlines.
  • Ability to collaborate effectively with other team members.
  • Experience with analytical and database tools.
  • Familiarity with standard marketing concepts, practices, and procedures within digital marketing and marketing communications.
  • Proficiency in Microsoft Office suite.

Preferred Qualifications:

  • Experience with Salesforce Marketing Cloud.
  • Experience with Wrike Management system.

Working Conditions:

  • This position works in an office setting.
  • Typical working hours are 8:30 am - 5 pm, Monday through Friday, with an hour lunch break.
  • Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions, if supporting aviation-related events.
  • This position does not require travel.

Physical Demands:
The physical demands of the Email Marketing Specialist position are typical of a standard office environment.

While performing the duties of this job, the employee will regularly be required to:

  • Sit for extended periods while working at a computer or attending meetings.
  • Use hands and fingers to operate a computer keyboard, mouse, and other office equipment.
  • Communicate effectively via email, phone, and in-person, which requires clear speech, hearing, and vision.
  • Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment.
  • Occasionally stand, walk, and reach with hands and arms during the course of normal office activities.
This role may involve extended periods of concentration and focus, particularly when managing email campaigns or analyzing data.

Additional Position Details:
This position works out of the Frederick, MD location and is not eligible for remote status.
The salary range for this position is: $45,000 - $50,000 depending on experience.

Benefit Information:
Flight Training (learn to fly for free) & Flight Proficiency Program
Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date
Health Savings Plan with employer contribution (only if choosing the HDHP medical plan)
401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution
Company paid Short and Long-term Disability Insurance
Company paid Life Insurance and AD&D insurance with the option to buy up
Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure)

Paid Holidays: 12 holidays

Personal days: 3 (prorated based on hire date)
Volunteer day: 1 (prorated based on hire date)
Paid Parental Leave
AOPA Membership
Employee Assistance Program
Wellness Program
Gym Reimbursement Program
Flexible Spending Plans
Supplemental insurance options (critical illness, accident, hospital indemnity)
Tuition Reimbursement Program
Business casual dress code
Free coffee, tea, hot cocoa

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