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Marketing Director

2 months ago

Hickory, North Carolina, United States Frye Regional Medical Center Full time
Job Summary

The Marketing Manager will oversee internal and external communications and community engagement strategies for Frye Regional Medical Center. This role will work collaboratively with corporate and local teams to ensure all advertisements, communications, and activities accurately reflect and support local and corporate brand and message expectations.

Key Responsibilities
  • Develop and implement strategies for internal communications, public relations, earned media, owned media, sponsorships, and community events.
  • Coordinate advertising and paid media strategies with corporate marketing department, focusing on targeted digital B2C and B2B media and engagement campaigns.
  • Maintain digital platforms for the hospital and practices, including websites, social media, physician directory, and online listings, ensuring information is up-to-date, compliant, and consumer-oriented.
  • Support online reputation management program and foster community relations and partnerships on behalf of the hospital.
  • Lead community engagement initiatives, including planning and attending community events, and serve as media contact and spokesperson as needed.
  • Meet regularly with CEO, hospital, and medical group leadership to ensure alignment on market priorities, market share, and market dynamics.
  • Provide regular reporting of activities, key initiatives, performance indicators, and metrics for leadership and stakeholders.
Requirements
  • Bachelor's Degree in Journalism, Communications, Marketing, or Public Relations-related field.
  • Minimum 3 years of related experience.
  • Strong understanding of healthcare regulatory and compliance, including HIPAA.
  • Excellent business mathematical skills and moderate computer skills.
  • Varied business problems-solving skills and moderate independent judgment.
  • Project management skills, including task delegation, project oversight, and resource allocation.
Benefits
  • Competitive benefits options, including medical, dental, and vision plans, HSA, 401(K) retirement plan contributions, and generous paid time off.
  • Accident and critical illness insurance, prescription assistance, and income protection programs.
  • Employee assistance program and free travel and entertainment discount program.