Digital Signage Content Manager

2 weeks ago

Fort Myers, Florida, United States Florida Gulf Coast University Full time

Job Summary

The Digital Signage Content Manager will oversee the creation, scheduling, deployment, and management of content across FGCU's digital signage network, ensuring all content is accurate, high-quality, and aligned with brand standards. This role requires a strong understanding of digital marketing strategies and best practices, as well as excellent writing, editing, and proofreading skills with attention to detail.

Key Responsibilities:

  • Develop and execute comprehensive digital content strategy and processes aligned with organizational goals and target audience needs.
  • Manage the scheduling of content across our digital signage networks and ensure the accuracy and quality of all content prior to deployment.
  • Establish governance and guidelines to ensure the digital signage system is used effectively, securely, and aligns with university goals and policies.
  • Collaborate closely with internal teams and clients to streamline content workflows and deliver seamless content experiences.
  • Monitor content performance using analytics tools and adjust strategies based on data insights to improve overall effectiveness.

Requirements:

  • Either six years of directly related full-time experience or a Bachelor's degree from an accredited institution in an appropriate area of specialization and two years of full-time experience directly related to the job functions.
  • Full-time experience in content management, digital marketing, digital signage, or closely related fields.
  • Proven experience in content management or digital signage operations.
  • Experience operating a personal computer and proficient with Microsoft Office (Word, Excel, Access, PowerPoint, Publisher, and Outlook).
  • Working knowledge of Adobe Creative Suite (e.g., Photoshop, InDesign, Illustrator) and video editing software (Premiere, Final Cut Pro, etc.).

Preferred Qualifications:

  • Bachelor's degree in computer science, information technology, digital media, or related field.
  • Proficiency with digital signage software platforms (e.g., Uniquest, BrightSign, Scala, etc.) or relevant content management systems.
  • Familiarity with graphic design principles and multimedia content formats.

Knowledge, Skills, & Abilities:

  • Knowledge of policies, procedures, and regulations pertaining to the position.
  • Excellent writing, editing, and proofreading skills with attention to detail.
  • Knowledge of digital marketing strategies and best practices.
  • Strong organizational skills and an ability to prioritize and complete simultaneous projects within deadlines.
  • Strong interpersonal skills and ability to deal effectively in a team environment.
  • Ability to thrive in an organization that values the diversity of its student body and workforce and actively promotes an equitable environment.
  • Excellent interpersonal, verbal, and written communication skills.
  • Ability to work successfully as both a member of a team and independently with minimal supervision.
  • Ability to analyze problems and develop creative solutions to complex issues.
  • Ability to adapt to new technologies and techniques.
  • Ability to multi-task and manage conflicting priorities in a fast-paced environment.
  • Demonstrated ability to act independently upon information and make decisions that achieve optimal results.

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