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Digital Marketing Specialist
2 months ago
ASM Global is seeking a highly motivated and experienced Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for implementing and managing all digital screen management, internal & external branded-sponsorship opportunities, analytical and database management, and assist in long and short-term marketing programs.
Key Responsibilities:- Establish omni-channel marketing best practices and procedures for digital signage programming for internal and external branded sponsorship opportunities.
- Responsible for programming digital signage software and developing venue sponsorship programs.
- Lead brainstorming, planning, and implementation of marketing plans, including e-newsletters and subscriber database management.
- Analyze data from online marketing platforms, such as web, email, and digital screens, and assist with marketing campaign, lead generating initiatives, and special projects.
- Manage, track, and report on programmatic digital campaigns, evaluating new technology and product ideas and contributing to new service offerings.
- Build and maximize relationships with local businesses and media partners to maximize resources and outreach efforts related to programming.
- Work in conjunction with Event Services in the planning and execution of events and event sponsorships.
- Collaborate with the Sales department in identifying, analyzing, and reporting current and historical trends and opportunities in all convention markets.
- Manage development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
- Bachelor's degree in Marketing, Communications, Advertising, Business, Travel & Hospitality, or relevant field.
- 4+ years of experience in Digital Marketing and/or Travel & Hospitality, or equivalent combination of education and experience.
- Email database management experience using Mail Chimp, HubSpot, or similar platform.
- Understanding of Google Analytics and GA4.
- Familiarity with graphic design and/or video programs, such as Photoshop and Premier Pro.
- Strong time management skills, with the ability to prioritize and meet tight deadlines.
- Excellent customer service and public relations skills.
- Excellent interpersonal and communications skills, oral and written.
- Creative and proactive problem-solving skills.
- Ability to work in a fast-paced, team-oriented environment.
ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.
