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Advertising Sales Executive

2 months ago

Buffalo, New York, United States Spectrum Full time
About the Role

We are seeking a highly motivated and results-driven Advertising Sales Executive to join our team at Spectrum Reach. As an Account Executive, you will be responsible for driving revenue growth through proactive sales and account management of our data-driven media solutions.

Key Responsibilities
  • Achieve sales and strategic goals by cultivating and nurturing connections with brands and marketing/advertising agencies.
  • Recognize business challenges that our media solutions can address and connect solutions with business challenges.
  • Oversee sales forecasting and reporting for your Book of Business.
  • Communicate effectively with external partners, clients, and internal stakeholders with the ability to adapt your style and delivery to many levels of technical expertise.
  • Deliver client results that earn repeat business.
Requirements
  • Proven track record of exceeding revenue expectations.
  • 3+ years of sales experience with ideally 2+ years of progressive sales experience in Digital advertising (preferably CTV), insertion order media and/or managed services to marketing decision-makers with brands and/or independent ad agencies.
  • Ability to use data in the development and sale of a media strategy.
  • Adept at presenting complex solutions in a simple, easy to understand manner.
  • Understanding of the media landscape and evolving dynamics of advertising within it.
  • Familiarity of the Adtech ecosystem including ad network, ad exchange, SEM platform, DSP, SSP, and other online advertising technology.
  • Strong presentation skills with the ability to speak with C-level clients; confident in negotiating.
  • Local and regional travel; valid driver's license and safe driving record.
Preferred Qualifications
  • Accustomed to building processes to hold yourself accountable to goals; own your day.
  • Knowledge of Salesforce.
  • Ability to succeed in a fast-paced, rapidly changing environment while maintaining high levels of client relationships and business excellence.
  • Knowledge of media research & planning tools (ie Strata, ComScore, Nielsen, GA4, etc.).
  • Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach and our customers.
About Spectrum Reach

Spectrum Reach is a leading provider of data-driven media solutions to businesses and advertising agencies nationwide. We offer a comprehensive suite of products and services that enable our clients to reach their target audiences and achieve their marketing goals.

We are committed to growing a workforce that reflects our communities and providing equal opportunities for employment and advancement. EOE, including disability/vets.