E-Commerce Associate Manager

2 weeks ago


Woodcliff Lake, New Jersey, United States Tata Consumer Products - USA Full time
At Tata Consumer Products Ltd, we are committed to our mission of #Forbetter - Planet, Sourcing, Nutrition, Communities. Here’s an exciting opportunity for you.

This position is pivotal to our strategic goals, focusing on Strengthening & Accelerating our Core Business, Creating a Future-Ready Organization, and Exploring New Opportunities. As the Associate E-Commerce Manager, you will play a key role in driving sales and digital strategies across various platforms such as Walmart, Target, Kroger, Meijer, and others, while also enhancing our sales relationship with fulfillment providers.

Key Responsibilities:

Role Type: Individual Contributor

Direct Reports: None

Role Complexity: Oversee the e-commerce segment of retailer business across all brands and categories

Primary Stakeholders: Retailers, Sales Strategy, Marketing, Supply Chain, Finance

Key Deliverables:

Financial Outcomes:
  • Achieve Profitable Sales Growth: Collaborate with the sales team to meet sales targets, volume growth, and market share enhancement through superior digital shelf management aligned with retailer goals.
  • Digital Strategy Development: Utilize data, insights, and e-commerce expertise to shape retailer-specific digital strategies across our brand portfolio for sustainable growth.
Customer Service:
  • Customer Focus: Maintain a customer-centric approach in implementing retailer-specific strategies to meet e-commerce KPIs (Digital Scorecards, % Digital Sales, etc.).
  • Digital Shelf Optimization: Ensure an exceptional online presence by assessing, formatting, and managing digital content including ratings, reviews, images, and copy to optimize retailer scorecard performance.
Internal Processes:
  • Sales Operations: Exhibit strong command over business and operational requirements, including forecasting for S&OP and Trade Management. Leverage analytics to identify e-commerce sales trends and market dynamics for cross-functional collaboration.
  • Cross-Functional Engagement: Work closely with sales and marketing teams to maximize brand performance across retailers in line with sales and brand strategies.
Innovation and Learning:
  • New Category Development: Assist in expanding into new categories through effective e-commerce strategies and execution across retailers, ensuring optimal content setup and strategy implementation.
  • Omni-Channel Management: Stay abreast of technological advancements and channel trends to apply best practices for e-commerce growth.
Requirements:

Critical Success Factors:
  • Bachelor's degree required.
  • 2-3 days in office attendance.
  • Minimum of 2 years' experience in CPG e-commerce within Sales or Marketing roles.
  • Familiarity with technical setup for retailer e-commerce platforms.
  • Experience with syndication tools (Syndigo, Salsify, Nielsen Brand Bank, etc.).
  • Understanding of sales fundamentals (Forecasting, Trade Management).
  • Strong business acumen with knowledge of omni-channel market strategies.
Desirable Attributes:
  • Entrepreneurial mindset with a drive for innovative thinking.
  • Exceptional communication skills for managing stakeholders.
  • Strategic, proactive, and capable of influencing across various organizational levels.
  • Commercially savvy with a strong sense of urgency and problem-solving abilities.
Benefits:

At Tata Consumer Products, we provide:
  • Comprehensive Medical, Dental, and Vision coverage
  • Employee Assistance Program (EAP)
  • 401K Matching
  • Employee Referral Bonuses
  • Discounts on Local & National Retailers
We prioritize our Consumers & Customers, striving for excellence as one cohesive team. We take ownership of our business, delivering value for our stakeholders without compromise. We are committed to continuous improvement and innovation, embodying our Tata Code of Conduct.

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