Digital Marketing Strategy Director

1 day ago


Jefferson City, Missouri, United States Central Bank Full time
Job Description

As the Director of Digital Marketing Strategy, you will be responsible for driving the development and execution of the bank's digital marketing strategy, ensuring alignment with broader marketing objectives. This role requires a strong understanding of digital marketing principles, including content management systems, search engine optimization (SEO), paid digital advertising, mobile marketing, and modern digital trends and methodologies.

Key Responsibilities:
  • Develop and execute digital marketing strategies to drive business growth and customer engagement.
  • Lead a team of digital marketing professionals to deliver high-quality digital marketing campaigns and initiatives.
  • Collaborate with cross-functional teams to ensure alignment and coordination of brand guidelines and messaging.
  • Monitor and analyze digital campaign performance, making data-driven adjustments to improve results.
  • Stay current with industry trends and best practices in digital marketing, recommending process improvements and technology enhancements to drive efficiency and effectiveness.
Requirements:
  • Bachelor's degree in Marketing, Business, Journalism, Web Strategy, or a related field.
  • 10+ years of professional experience in digital marketing, preferably in a leadership role.
  • Strong understanding of content management systems, web design principles, SEO, paid digital advertising, and social media.
  • Experience working with programmers and developers, as well as leading and developing cross-functional teams.
  • Exceptional analytical and problem-solving skills, with excellent communication and interpersonal skills.


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