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Digital Marketing Manager

2 months ago

Jefferson City, Missouri, United States LEARFIELD Full time
About the Role

The Digital Advertising Manager is a key member of the LEARFIELD team, responsible for leading the digital marketing function and driving the success of our marketing campaigns. This role requires a strong understanding of digital advertising principles, as well as excellent leadership and communication skills.

Key Responsibilities
  • Develop and Execute Digital Marketing Strategy: Lead the development and execution of digital marketing strategies to achieve business objectives.
  • Manage Digital Marketing Team: Manage and lead a team of digital marketing professionals to ensure the successful execution of marketing campaigns.
  • Provide Stakeholder Support: Serve as a subject matter expert and provide guidance to stakeholders on digital marketing strategy and tactics.
  • Conduct Market Research: Conduct market research to identify trends and opportunities for expansion.
  • Develop Marketing Collateral: Develop marketing collateral, including case studies, proposals, and talking points for sales opportunities.
  • Manage Social Media: Oversee social media accounts for various division entities and develop social media campaigns to increase brand awareness and engagement.
  • Provide Digital Support: Provide digital support for news staff and other teams as needed.
Requirements
  • Bachelor's Degree: A bachelor's degree in advertising or a closely related field.
  • Experience: 4+ years of experience in digital advertising and managing employees.
  • Skills: Strong written and verbal communication skills, excellent organizational skills, and experience with programmatic display, paid social, and/or paid search.