Marketing Automation Strategist

7 days ago

Cincinnati, Ohio, United States Jobs for Humanity Full time
Marketing Automation Manager Job Description

At Jobs for Humanity, we're collaborating with FIS Global to build an inclusive and just employment ecosystem. We're seeking a Marketing Automation Manager to join our team.

Job Summary

We're looking for a seasoned marketing automation professional to develop and implement marketing automation strategies that align with business objectives. As a Marketing Automation Manager, you'll be responsible for researching and evaluating marketing automation solutions, serving as a marketing automation administrator, and developing and maintaining data, field, and system governance policies.

Key Responsibilities
  • Develop and implement marketing automation strategies that align with business objectives
  • Research and evaluate marketing automation solutions to select the best fit for campaigns
  • Serve as marketing automation administrator across multiple instances
  • Develop and maintain data, field, and system governance policies for our marketing automation system
  • Create and maintain marketing automation workflows and asset templates
  • Develop and execute lead nurturing programs to nurture leads through the sales funnel
  • Analyze marketing automation data to track campaign performance and identify areas for improvement
  • Collaborate with marketing, sales, and product teams to integrate marketing automation into the overall marketing and sales process
  • Stay up-to-date on the latest marketing automation trends and technologies
  • Set up and manage webinars
Requirements
  • 5+ years of experience in Marketo
  • Proven track record of designing, implementing, and managing marketing automation campaigns within Marketo
  • Strong understanding of Marketo marketing automation platform and functionalities
  • Expertise in lead nurturing and customer relationship management (CRM) systems (Salesforce)
  • Basic HTML, CSS, JavaScript knowledge
  • Excellent communication, interpersonal, and analytical skills
  • Ability to work independently and as part of a team
  • Experience managing multiple Marketo instances, tied to separate CRM instances
  • Marketo Certified Expert Certification
  • Strong understanding/experience with Salesforce and Marketo sync
  • Experience with data analysis tools such as Google Analytics and Tableau
  • Ability to present complex information to both technical and non-technical audiences
What We Offer
  • A multifaceted job with a high degree of responsibility and a broad spectrum of opportunities
  • A broad range of professional education and personal development possibilities
  • A variety of career development tools, resources, and opportunities

We're committed to protecting the privacy and security of all personal information that we process in order to provide services to our clients. For specific information on how FIS protects personal information online, please see the Online Privacy Notice.

FIS is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.

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