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Digital Marketing Strategist

2 months ago

Cincinnati, Ohio, United States Formica Full time
Job Description:

Job Title: Digital Marketing Specialist

Job Summary:

The Digital Marketing Specialist will be an integral part of the Formica Brand Marketing Team, reporting to the North American Director of Marketing Technology with a dotted line to the Hartson-Kennedy business General Manager. The ideal candidate will have a strong full-stack background as a marketer with specific experience managing websites, social media platforms, and working with vendors.

Key Responsibilities:

  • Develop and Execute Digital Initiatives: Drive engagement throughout the consumer journey and increase brand awareness and advocacy for the Hartson-Kennedy countertop business. Responsibilities include but are not limited to: creation of content and campaigns for Hartson-Kennedy's WordPress website, digital customer service inquiries, eMarketing, SEO, SEM, digital vendor management, Google Analytics, and social media.
  • Manage Digital Agency Partners: Ensure work is delivered on time and on budget. Develop an annual website backlog to address site visitor pain points with agency and partner with agency on regular sprints to improve site - within annual budgets.
  • Measure and Report Digital Performance: Monthly report on digital initiative performance and make recommendations for improvements to optimize impact.
  • Monitor Competitive Digital Activity: Report on competitive digital activity and recommend appropriate responses as needed.
  • Manage Digital Budget: Ensure adherence to financial processes and budgets.
  • Lead Formica and FENIX Brand Website Execution: Ongoing customer-based feedback support, testing for enhanced site functionality, and launch support for all three North American Formica domains.
  • Manage Social Media Platforms: Manage social media platforms for Formica North America, including Facebook, LinkedIn, Pinterest, Instagram, including posting content, USG, community management, analytics reporting, and live posting as required.
  • Miscellaneous Projects: Assign as needed.

Desired Skills and Experience:

  • Education: BA/BS degree in Design, Marketing, Communications, or relevant field.
  • Experience: Minimum 4 years of experience in digital marketing.
  • Technical Skills: Experience working in a digital CMS, experience with WordPress required. Additional Sitecore experience preferred. Experience managing social media platforms, SEO/SEM, and Google Analytics reporting required. Basic knowledge of HTML required.
  • Soft Skills: Excellent interpersonal and communication skills with the ability to work effectively as a member of marketing team and multiple cross-functional project teams. Detail-oriented self-starter with the ability to prioritize projects, work within short time frames, deliver projects within budget, and meet tight deadlines.
  • Travel: Monthly travel, primarily to Indianapolis and Marion, IN. Occasional travel to other domestic locations and Canada and Mexico.