Social Commerce Lead
4 days ago
We are seeking a highly skilled Social Commerce Lead to join our team at Luxury Brand Partners. In this role, you will be responsible for driving growth and revenue through strategic paid social media initiatives.
As a key member of our digital marketing team, you will lead the development and execution of TikTok Shop and TikTok Ads strategies to drive new customer acquisition and revenue growth. You will work closely with internal teams and external partners to ensure cohesive content strategies across social platforms.
Key responsibilities include:
- TikTok Shop Strategy and Execution: Develop and execute a robust TikTok Shop strategy, optimizing listings, pricing, promotions, and customer experience to maximize revenue and growth.
- Paid Social Strategy: Lead TikTok Ads strategy to drive traffic and acquisition, leveraging expertise in TikTok trends, algorithms, and content formats.
- Affiliate Marketing Initiatives: Oversee affiliate partnerships with publishers (e.g., Rakuten, Capital One) and influencer-driven programs to drive DTC revenue.
- Performance Analysis and Optimization: Collaborate with the marketing analyst to analyze campaign performance, create detailed reports, and deliver actionable recommendations to improve revenue and ROI.
The ideal candidate will have 3-5 years of experience in paid social strategy and commerce, with a strong knowledge of social ecosystem, including algorithms, trends, and content best practices. Experience collaborating with paid social agencies and managing cross-platform strategies is also essential.
This is an exciting opportunity to join a dynamic company and contribute to the growth and success of our brand. If you are a motivated and results-driven professional with a passion for social commerce, we encourage you to apply.
$80,000 - $120,000 per year, depending on experience.
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