Digital Marketing Specialist

3 days ago


Bellevue, Washington, United States Hach Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Sea-Bird Scientific. As a key member of our marketing organization, you will be responsible for executing our demand generation and growth marketing strategy, leveraging digital channels to drive qualified leads and communicate with customers to drive awareness and consideration.

Key Responsibilities
  • Develop and execute web content and execute all web updates to ensure consistency of voice, brand standards, and digital strategy
  • Own execution of email campaigns to acquire new customers and move existing customers through the customer journey
  • Leverage the power of Marketing Automation to deliver on our digital strategy and execute CRM marketing campaigns
  • Optimize Sea-Bird Scientific's web presence for SEO and implement paid search campaigns with a focus on ROI
  • Own the daily operation and interaction with a suite of MarTech solutions to generate demand and drive growth
  • Work with other members of the marketing team to heighten the impact of brand, offline, social, and process improvement projects
Requirements
  • Bachelor's degree required
  • Experience in digital marketing for technical products
  • Experience with MarTech tools (like Marketo, Salesforce, reporting and analytics, GA4, PPC, CMS, Wordpress)
  • Ability to travel 20% of the time, domestic and international travel is required
Preferred Qualifications
  • Completed, in-progress or willingness to start Marketo Certification a plus
  • A passion for the ocean and climate science goes a long way
About Us

Sea-Bird Scientific is the world's largest developer and manufacturer of products for the measurement of salinity, temperature, pressure, dissolved oxygen, fluorescence, nutrients and related oceanographic parameters in marine waters. We offer products to support best-in-class oceanography and climate science. We offer an entrepreneurial environment that is team-centered, customer-driven, quality-focused, and growth-oriented.

Working at Sea-Bird Scientific gives you access to a robust career development process and challenging stretch opportunities. Through strong customer partnerships, we advance the quality and delivery of water. Want to help us in this mission?

Sea-Bird is proud to be a Water Quality company in Veralto (NYSE: VLTO). Imagine a world where everyone has access to clean water, safe food and medicine, and trusted essential goods. That is the tomorrow Veralto is creating today. Veralto is a $5B global leader in essential technology solutions made up of over 16,000 associates across our Water Quality and Product Identification segments all united by a powerful purpose: Safeguarding the World's Most Vital Resources.



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