Digital Marketing Program Manager
2 days ago
As a Digital Marketing Program Manager at Tephra, you will be responsible for coordinating and executing digital marketing programs, including ownership of the build and deployment of various marketing programs, validation and testing, and collaboration with various teams to create a cohesive marketing calendar.
Key Responsibilities:- Coordinate and execute digital marketing programs, including ownership of the build and deployment of various marketing programs, validation and testing.
- Collaborate with various teams, including design, editorial, and client, to create a cohesive marketing calendar.
- Perform and support all marketing campaign efforts, including segmentation, HTML production/testing, and quality assurance of all outbound campaigns across email.
- Track ongoing progress of projects and deliver timely updates to clients.
- Manage all technical aspects of marketing automation and CRM integration, communicate issues and technical roadblocks effectively.
- Be knowledgeable on digital marketing best practices, technologies, and trends, including CAN-SPAM best practices and GDPR compliance.
- Monitor internal testing results and industry best practices, integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing.
- Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.
- 10-12 years of experience in campaign management, ability to multitask effectively, and work cross-functionally.
- 8+ years of experience with SFMC, AEM, ACS, Hubspot, Eloqua.
- Experience as a project manager in an agile project environment.
- Content/HTML experience – Content Testing and QA.
- Ability to thrive in a fast-paced, fluid environment.
- Intermediate MS Excel.
- Ability to multi-task and manage stakeholders within a dynamic business environment.
- Extremely detail-oriented approach with strong analytical skills.
- Extensive understanding of digital marketing business practices.
- Knowledge of end-to-end campaign management processes.
- Excellent technical & analytical skills with strong business acumen.
- Previous experience working with Microsoft will be an added advantage.
- Passion to drive improvement in the overall customer experience.
- Experience working across multiple agencies/stakeholders and teams.
- Basic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshooting.
- Familiar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.
- Experience managing a team is a plus.
Bellevue, WA
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