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Senior Living Business Development Lead
1 month ago
Lifespark is a pioneering senior health company headquartered in St. Louis Park, Minnesota. With a rich history dating back to 2004, we've been dedicated to empowering seniors to live healthier, more independent lives. Our team of passionate professionals, from accounting and health technology to front-line nurses and caregivers, share a common goal: to revolutionize the aging experience.
Our CultureWe've created a culture that's not only award-winning but also a place where you can grow, make a difference, and have a purposeful impact. Our Lifespark culture has earned us recognition as a Top Workplace 11 times, Best Places to Work three times, and Top USA #1 in Healthcare. We're committed to fostering a creative, collaborative environment where you can thrive.
Job SummaryWe're seeking a highly skilled Marketing and Sales Director (Float) to join our Senior Living Business Development team. This specialized role will provide interim support and expertise to communities lacking a Marketing Director, requiring additional day-to-day assistance, or newly acquired or new build launches. As a key member of our team, you'll drive occupancy and promote best practices within our senior living communities.
Key Responsibilities- Interim Leadership: Provide seamless support to absent Marketing Directors or supplement existing Marketing Directors to ensure continuity in marketing and sales operations.
- Collaborative Execution: Work closely with onsite and regional teams to implement daily marketing and sales activities tailored to each community's specific needs and objectives.
- Occupancy Enhancement: Develop and execute strategic initiatives to drive community occupancy, including brand support, outreach, sales pipeline follow-up, secure new move-ins, and CRM management.
- Best Practices Guidance: Offer guidance on best practices in marketing and sales, drawing on industry knowledge and experience to optimize performance and outcomes.
- Performance Monitoring: Track and analyze key performance metrics to ensure alignment with goals and identify areas for improvement.
We're looking for a seasoned professional with:
Experience in new build or new acquisition marketing and sales.Proven experience in marketing and sales within the senior living industry, with a strong understanding of best practices and market dynamics.Exceptional leadership skills with the ability to adapt quickly to varying community needs and operational contexts.Excellent communication and collaboration skills, with a demonstrated ability to work effectively with diverse teams.Analytical abilities to assess performance data and make informed decisions.Equal Employment OpportunityLifespark is committed to providing equal employment opportunities to all employees and applicants without regard to age, race, creed, color, disability, marital status, sex, gender identity, national origin, ancestry, sexual orientation, arrest record, conviction record, military service, use or nonuse of lawful products off the Employer's premises during nonworking hours, or declining to attend a meeting or to participate in any communication about religious matters or political matters, or any other status protected by federal, state, or local law.
