Director of Product Marketing
1 month ago
This position is in the Configurable Mixed Signal Division (CMSD), part of Renesas' Analog & Connectivity organization. The CMSD team develops and industrializes highly programmable mixed-signal products for a wide range of applications, including consumer, communication, computing, data center, industrial, and automotive applications.
The CMSD team is the pioneer and dominant market leader of the highly successful GreenPAK family of products. This customer-configurable product and platform enables customers to differentiate their products and reduces BOM cost and, development cost, and time.
The CMSD team is continuously expanding our product portfolio, which includes high-performance analog IPs, motor control, and FPGA.
Key Responsibilities:- Strategic Planning: Propose and lead marketing efforts for the new product introduction of programmable mixed-signal products
- Product Positioning and Messaging: Define and communicate compelling product positioning and messaging that differentiates our programmable mixed-signal products in the market
- Go-to-Market Strategy: Drive the go-to-market strategy for new product launches, including pricing, distribution channels, sales enablement, and promotional campaigns
- Market Research and Analysis: Analyze market data and customer feedback to make data-driven decisions and drive product roadmap priorities
- Customer Engagement: Build and maintain strong relationships with key customers and partners
- Team Leadership and Development: Lead and mentor a team of product marketing professionals, providing guidance, feedback, and professional development opportunities
- Marketing Collateral and Content: Oversee the creation of marketing collateral, including product datasheets, whitepapers, case studies, and presentations
- Performance Monitoring and Reporting: Establish key performance indicators (KPIs) and metrics to measure the effectiveness of product marketing initiatives
Bachelor's degree in marketing, business, engineering, or related field (MBA preferred)
10+ years of experience in the semiconductor business, with at least 3 years in a leadership or management marketing role
Track record of successfully managing and launching products, driving revenue growth
Strong understanding of programmable mixed-signal technologies and customer requirements
Proven track record of developing and executing successful product marketing strategies in the semiconductor industry
Excellent leadership, communication, and collaboration skills
Experience working with cross-functional teams and managing complex projects
Data converter or signal chain is a big plus
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