Marketing Director

8 hours ago


Camp Hill, Pennsylvania, United States FlashFood, LLC Full time
Marketing Director

Flashfood, LLC is seeking a Marketing Director to propel our brand forward through its next phase of growth. As a key member of our team, you will be responsible for delivering breakthrough creative, viral campaigns, and unexpected moments of internet magic.

You will oversee all b2c and b2b marketing, from in-store to social and everywhere in between. Your primary objective will be to create and deliver innovative marketing plans that drive brand awareness and shopper acquisition.

Key Responsibilities:

  • Create and deliver innovative marketing plans that drive brand awareness and shopper acquisition
  • Collaborate cross-functionally to develop market-specific approaches
  • Own the development of marketing assets and content across channels
  • Ensure all outgoing brand messages are cohesive and compelling across tactics
  • Work closely with Communications, as well as other internal teams and external partners, to ensure flawless execution of integrated programs
  • Build a results-driven culture through proactive analysis and leveraging self-service dashboards

Requirements:

  • Minimum of 7 years in consumer marketing, with specific experience in tech or grocery tech required
  • Demonstrated experience in strategic and creative campaign development
  • Understanding of b2b marketing best practices, including ABM
  • Ability to negotiate contracts, manage budgets, and manage projects through initiation to completion
  • Deep understanding of strategy, planning, implementation, and idea generation
  • Experience developing cross-channel campaigns, with specific experience building compelling in-store activations and bridging the gap between digital and in-store
  • A strong network of industry contacts
  • Ability to work collaboratively and cross-functionally, navigating ambiguity and delivering stakeholder alignment
  • Undergraduate degree in Business, Marketing, Communications, or other relevant discipline (equivalent work experience will be considered)
  • Bilingualism (French or Spanish) is a bonus


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