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Data-Driven Business Strategist

2 months ago

Idaho Falls, Idaho, United States Melaleuca Full time
About the Role

Melaleuca, a leading ecommerce company, is seeking a highly skilled Digital Analytics Manager to join our team. As a key member of our Digital Analytics department, you will play a vital role in driving business success through data-driven decision making.

Key Responsibilities
  • Manage and execute digital business analysis for Melaleuca.com, leveraging expertise to acquire valuable data and information, define key metrics, and translate complex insights into actionable strategies.
  • Collaborate with cross-functional teams to enhance the customer experience across digital channels, driving member growth, retention, and sales.
  • Support innovation, collaboration, and continuous improvement in the Digital Analytics Team with measurable process improvements and tools.
  • Develop and execute site effectiveness strategy with the view to optimize customer segmentation driven optimal site paths.
  • Drive site improvements in content types, customer sales funnel steps, and product pages via data-driven and clearly thought-out strategies with measurable results tracking and a learn-and-improve process.
  • Responsible for gathering and synthesizing large data from multiple sources to determine correlation/drivers, build customer segments, diagrams, charts, and provide detailed analysis for digital and marketing teams.
  • Owns, manages, and reports on website satisfaction via a detailed analysis of website-driven customer satisfaction survey.
  • Active participant in the analytics roadmap: Web Analytics, BI Tools, Data Visualization.
  • Measures and refines KPIs, Customer Segments, Business Transactions, Customer Interactions.
  • Helps expand the data ecosystem to include web analytics, A/B testing, and other advanced testing/personalization tools enabling AI and machine learning capabilities focused on optimizing customer experience.
  • Support global implementation of new websites and develop enhanced reporting capabilities for individual business units.
Requirements
  • Bachelor's Degree, ideally in Business, Data Science, or Mathematics.
  • 10+ years of experience in working with analytics platforms.
  • 5+ years experience in marketing, with a focus on Analytics, digital marketing (Agency or in-house experience).
  • 5+ years management or team leadership experience.
  • Must have a strong understanding of Google Analytics, and Google Tag Manager.
  • Advanced skills in developing reports using reporting tools and dashboards, such as Power BI or Tableau.
  • Proficient in the use of Microsoft Office Suite, with advanced Excel skills required.
  • Strong analytical skills with an emphasis on critical thinking, root cause analysis, and problem-solving required.
  • Demonstrated a sense of urgency and ability to persevere to reach objectives for challenging problems.
  • Strong communication skills with experience presenting and translating data into decision-ready insights.
  • Excellent vendor and stakeholder management & negotiation skills.
  • Experience working within a marketing team or digital marketing team.
  • Experience with analytic techniques and statistical modeling.
  • Ability to extract meaning and suggest action items from data, not just report metrics.
  • Deep understanding of web-related behaviors and trends and ability to optimize for these.
  • Deep experience in building out digital data practices for both brands and ecommerce companies.
  • Proven track record of building highly effective digital analytics teams.