Senior Regional Marketing Manager
1 week ago
Specialty Dental Brands is seeking a highly skilled and experienced Senior Regional Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing regional marketing strategies to drive new patient acquisition for our Specialty Dental Brands (SDB) Orthodontic and Pediatric practices in Arizona and Nevada.
Key Responsibilities:- Develop relationships with Partner Doctors, office teams, and community contacts to build strong partnerships and drive business growth.
- Lead marketing plan development for assigned set of brands, focusing on bespoke marketing initiatives designed to drive new patient volume.
- Assist in the development of patient and doctor referral marketing strategies in conjunction with SDB office leaders and SDB doctors.
- Coordinate local office level requests and triage to SDB's digital and creative marketing teams.
- Ability to locate and prioritize local event opportunities and coordination efforts.
- Assist SDB partner offices with local sponsorship efforts, including executing creative needs, payment requirements, and sponsorship activation.
- Develop strategic content marketing calendars inclusive of organic social media, email marketing, and patient communications campaigns.
- Act as liaison between digital team and partner practices when necessary.
- Assist offices with procurement of any local level printed materials, i.e., appointment cards, referral pads, flyers, in office stationery requirements and promotional items.
- Assist VP in management of Regional Marketing team by sharing best practices, identifying training opportunities, and reviewing marketing strategies and tactics to ensure the development of high-quality plans.
- Assist VP in vendor management, e.g., advertising agency, technology solutions, and freelance/contract support.
- Evaluate and optimize strategic regional marketing efforts, pricing strategies, market trends, and patient volume forecasts.
- Assist VP in developing practice budgets and return-on-ad-spend analyses.
- Bachelor's Degree preferred with degree or major coursework in community relations, public relations, marketing, or a related field.
- 7-10 years of relevant work experience combined with ambition, drive, and personality.
- Hands-on experience with social media, professional relationship building, and event planning preferred.
- Exceptional organizational and critical thinking skills.
- Exceptional professional acumen.
- Familiar with basic printing terms and procurement.
- Ability to budget and prioritize.
- Ability to plan and execute marketing strategies.
- Strong prioritization, organization, and project management skills.
- Ability to travel up to 50% locally and 10% nationally.
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