Regional Vice President of Marketing and Communications

1 week ago


Phoenix, Arizona, United States Unavailable Full time
Job Title: Regional Vice President of Marketing and Communications

Unavailable is seeking a seasoned Marketing and Communications executive to lead our regional marketing and communications efforts. As Regional Vice President of Marketing and Communications, you will play a critical role in driving growth, enhancing our public image, and fostering meaningful connections with our customers.

Key Responsibilities:
  • Develop and implement the overall marketing and communications strategy and associated plans for the region and associated markets.
  • Identify market trends, consumer insights, and competitive landscape to inform strategic decision-making.
  • Collaborate with senior leadership to align marketing and communications strategies with organizational goals.
  • Develop and execute service line marketing strategies within the healthcare region to achieve engagement and growth goals.
  • Develop and execute digital marketing strategies within the healthcare region to drive online traffic, patient acquisition, and engagement.
  • Develop and implement internal and external communication strategies within the healthcare region to effectively engage and inform employees, patients, community members, and media.
  • Manage the organization's relationships with the media, stakeholders, and the public, and ensure positive public perception through effective communication and reputation management.
  • Develop and implement strategies to manage and enhance the regional reputation of the healthcare system.
  • Develop and implement regional crisis communication plans to effectively manage and respond to potential crises or emergencies within the region.
  • Identify and proactively address potential issues or challenges that may impact the reputation or operations of the healthcare system within the region.
Requirements:
  • Masters degree in Marketing, Communications, Business, or related field.
  • Minimum of 15 years of experience in senior marketing and/or communications roles, preferably within the healthcare industry.
  • Proven track record of success in developing and implementing strategic marketing and communications plans, including reputation management strategies.


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