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Marketing Liaison

2 months ago

Gastonia, North Carolina, United States Visiting Angels of Gastonia Full time
Job Description

**Job Summary:**

We are seeking a highly motivated and experienced Marketing Liaison to join our team at Visiting Angels of Gastonia. As a Marketing Liaison, you will be responsible for developing and implementing marketing strategies to drive business growth and increase referrals.

Key Responsibilities:

  • Develop and execute marketing plans to increase referrals and drive business growth
  • Build and maintain relationships with referral sources and the community
  • Stay up-to-date on local industry trends and represent Visiting Angels of Gastonia in the local market
  • Effectively communicate the benefits of private duty homecare services to referral sources and consumers
  • Assist with planning and execution of digital marketing initiatives, including PPC, SEO, email, and social media campaigns
  • Utilize company resources to ensure an appropriate return on investment
  • Develop and maintain a deep understanding of major competitors and differentiators among them
  • Prepare managerial reports within specified timelines
  • Maintain regular and predictable attendance
  • Perform other functions as deemed appropriate by the management team

Requirements:

  • Associates degree in Marketing, Business Management, or Communications preferred
  • Related experience in a business development or community outreach function in healthcare or homecare industry will be considered in place of an associates degree
  • Minimum of one year experience in the private duty homecare industry or similar experience preferred
  • Experience with public speaking with demonstrated presentation skills
  • Proficiency with Microsoft Office (Word, Excel, PowerPoint, and Outlook) applications, scheduling systems, and other healthcare industry-related software
  • Basic understanding of digital marketing: social media, SEO, and PPC
  • Demonstrate ability to work well with a team
  • Results-oriented
  • Ability to form relationships and maintain rapport with referral sources
  • Ability to listen and communicate clearly, fluently, and diplomatically both orally and in writing
  • Ability to remain flexible, resilient, calm, and maintain a sense of humor in all situations
  • Present a well-groomed image that reflects the professionalism of the business
  • Ability to plan, organize, prioritize, delegate, and accurately complete work activities within deadlines while managing interruptions
  • Work independently with minimal direction and/or supervision
  • Ability to generate goodwill for Agency with clients, their family members, and referral sources
  • Demonstrate a strong commitment to client service excellence
  • Ability to lawfully work in the U.S.

Physical/Environmental Demands:

  • Combination of sitting, standing, bending, reaching, stretching, stooping, walking, climbing stairs, and moving intermittently during working hours
  • Must be able to properly operate office equipment
  • Must have a valid driver's license and reliable transportation

Benefits:

  • Mileage reimbursement (when using personal vehicle)
  • Paid time off
  • Company vehicle (pending driving record)

Schedule:

  • 20 hours per week
  • Flexible

Supplemental Pay:

  • Bonus pay (based on performance)

Ability to Commute/Relocate:

  • Gastonia, NC: reliably commute or planning to relocate before starting work (required)

Experience:

  • Home care or healthcare: 1 year (preferred)

License/Certification:

  • Driver's license