Marketing Liaison

4 weeks ago

Gastonia, United States Visiting Angels of Gastonia Full time
Job Summary:

We are seeking a highly motivated Marketing and Community Outreach Liaison to join our team at Visiting Angels of Gastonia. As a key member of our team, you will be responsible for driving business growth by developing referral relationships and educating the community about our referral process and services.

Key Responsibilities:

Develop and maintain strong relationships with referral sources and the community

Educate referral sources and the community about our referral process and services

Understand and remain current on local industry trends to represent and differentiate Visiting Angels and its services in the local market

Effectively articulate the benefits of our private duty homecare services to both professional referral sources and consumers

Develop new and ongoing referral relationships with targeted accounts to increase referrals and achieve business growth goals

Accurately generate required reports and documentation of sales activity

Assist with planning and execution of all digital marketing initiatives

Utilize company resources to ensure an appropriate return on investment

Requirements:

Associate's degree in Marketing, Business Management, or Communications preferred

Related experience in a business development or community outreach function in healthcare or homecare industry will be considered in place of an associate's degree

Minimum of one year experience in the private duty homecare industry or similar experience preferred

Experience with public speaking with demonstrated presentation skills

Proficiency with Microsoft Office applications, scheduling systems, and other healthcare industry-related software

Basic understanding of digital marketing: Social Media, SEO, and PPC

Ability to work well with a team, results-oriented, and able to form relationships and maintain rapport with referral sources

Ability to listen and communicate clearly, fluently, and diplomatically – both orally and in writing

Ability to remain flexible, resilient, calm, and maintain a sense of humor in all situations

Present a well-groomed image that reflects the professionalism of the business

Ability to plan, organize, prioritize, delegate, and accurately complete work activities within deadlines while managing interruptions

Work independently with minimal direction and/or supervision

Ability to generate goodwill for Agency with clients, their family members, and referral sources

Demonstrate a strong commitment to client service excellence

Ability to lawfully work in the U.S.

Physical/Environmental Demands:

Combination of sitting, standing, bending, reaching, stretching, stooping, walking, climbing stairs, and moving intermittently during working hours

Must be able to properly operate office equipment

Must have a valid driver's license and reliable transportation

Benefits:

Mileage reimbursement (when using personal vehicle)

Paid time off

Company vehicle (pending driving record)

Schedule:

20 hours per week

Flexible

Supplemental Pay:

Bonus pay (based on performance)

Ability to commute/relocate:

Gastonia, NC: Reliably commute or planning to relocate before starting work (required)

Experience:

Home care or healthcare: 1 year (preferred)

License/Certification:

Driver's license

Work Location:

In person

Flexible work from home options available

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