Marketing Liaison

1 month ago

Gastonia, United States Visiting Angels of Gastonia Full time
Job Summary

We are seeking a highly motivated and results-driven Marketing and Community Outreach Liaison to join our team at Visiting Angels of Gastonia. As a key member of our team, you will be responsible for driving business growth through referral relationships, educating referral sources and the community about our services, and effectively articulating the benefits of private duty homecare.

Key Responsibilities
  • Develop and maintain referral relationships with targeted accounts to increase referrals and achieve business growth goals.
  • Accurately generate required reports and documentation of sales activity, including the Weekly Schedule, Pre-Call Plan, Marketing Action Plan, and Sales Call Activity Log.
  • Assist with planning and execution of all digital marketing initiatives, including PPC, SEO, Email, Social Media, and display marketing campaigns.
  • Utilize company resources to ensure an appropriate return on investment.
  • Develop and maintain a strong understanding of the private duty homecare model and local industry trends.
Requirements
  • Associate's degree in Marketing, Business Management, or Communications preferred.
  • Related experience in a business development or community outreach function in healthcare or homecare industry will be considered in place of an associate's degree.
  • Minimum of one year experience in the private duty homecare industry or similar experience preferred.
  • Experience with public speaking and demonstrated presentation skills.
  • Proficiency with Microsoft Office applications, scheduling systems, and other healthcare industry-related software.
  • Basic understanding of digital marketing: Social Media, SEO, and PPC.
What We Offer
  • Competitive salary and bonus structure.
  • Flexible schedule with opportunities for advancement.
  • Training and development opportunities.
  • Mileage reimbursement and paid time off.
  • Company vehicle and benefits package.
Work Environment

Visiting Angels of Gastonia is a dynamic and growing company that values teamwork, innovation, and customer satisfaction. As a Marketing and Community Outreach Liaison, you will have the opportunity to work in a fast-paced environment with a talented team of professionals.

We are an equal opportunity employer and welcome applications from diverse candidates. If you are a motivated and results-driven individual who is passionate about marketing and community outreach, we encourage you to apply for this exciting opportunity.

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