Associate Director, Strategy Lead

5 days ago

New York, New York, United States PubW Full time

Job Title: Associate Director, Strategy

Job Summary:

Zenith is seeking a highly skilled Associate Director, Strategy to lead the day-to-day Media Planning and Strategy functions for a high-profile and fast-paced account. This individual will oversee the development, execution, and stewardship of media plans for client business, leveraging experience, knowledge, and skills to drive fresh thinking while balancing client, agency, and team needs.

Key Responsibilities:

  • Implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns
  • Develop planning objectives that align with and elevate the client's marketing and business goals
  • Act as the cross-team leader, integrating all aspects of media to define and execute campaigns
  • Establish and grow client relationships by demonstrating an understanding of industry and client business issues
  • Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
  • Supervise, train, and develop skills of Assistants, Planners, and Supervisors by managing workload, delegating responsibilities, and checking work for accuracy
  • Provide job performance feedback to subordinates to manage career trajectory of junior staff and make recommendations to management
  • Oversee the process and procedure for client setup, billing, and all administrative functions
  • Responsible for managing projects and resources for all aspects impacting the client's business
  • Participate in the recruitment and selection of junior staff
  • Mentor and guide direct reports to ensure proper education for advancement
  • Lead by example, assisting in all levels of the planning and activation process
  • Effectively communicate across all levels and be willing to adopt new skills
  • Detailed awareness of media landscape, trends, challenges, and competition
  • Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business

Qualifications:

  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 6+ years of media planning experience
  • 2+ years of experience managing junior staff
  • Agency experience highly preferred
  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
  • Ability to translate data into well-articulated and actionable ideas
  • Strong written and verbal skills, with ability to present to clients, maintain client correspondence, and internal documentation
  • Minimal supervision, relies on experience/judgment
  • Resource for others in resolution of complex problems/issues
  • Excellent management, motivational, organizational, interpersonal, and quantitative/analytical skills
  • Detail-oriented and proven ability to thrive in a fast-paced environment
  • Demonstrate ability to learn new proprietary software and processes quickly and proficiently
  • Understanding of Activation/Negotiation team functions
  • Manage projects, resources, stakeholders, and participants
  • Orient, train, assign, and review the work of subordinates
  • Be a resource to others in the resolution of complex problems/issues

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